American Esthetician Organization

SEPTEMBER 25, 2023

Are you an esthetician looking for creative ways to attract new clients? In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business. The US alone has over 200,000 licensed skin care professionals!

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Marketing Esthetician Social Media Branding 88

Lipgloss and Aftershave

MARCH 31, 2025

Bailey, Licensed Advanced Esthetician, is the Lipgloss + Aftershave Spring 2025 Featured Skincare Professional for Spectrum Advanced Aesthetics. There, an esthetician who had just graduated from Spectrum Advanced Aesthetics recommended the school. Saije Esthetics , founder, Kieran S.

Education 52

Education Chemical Peels Microneedling Esthetics 52

National Aesthetic Spa Network

SEPTEMBER 21, 2023

As an esthetician, you may find it challenging to compete with larger skincare companies and spa businesses online with more marketing experience and larger budgets.

Marketing 70

Marketing Esthetician Networking Skincare 70

The Organic Esthetician

FEBRUARY 23, 2021

This funny-looking tool became a fast favorite once I added it into my skincare routine. The multifunctional Anma (Awn-Mah), which is the Japanese word for massage, was created by Jane Mann , a Las Vegas-based esthetician who offers a lot of education both to consumers, on her YouTube channel , and to professionals, through her trainings.

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Tools Skincare Routine Esthetician Education 195

Lipgloss and Aftershave

MARCH 29, 2025

Standing out is and will remain essential for estheticians, practitioners, and spa owners to build a loyal client base and solidify their reputation as trusted experts. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites.

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Medical Treatments Microneedling Chemical Peels 52

New Age Spa Institute

OCTOBER 31, 2024

At NASI, we’re all about blending quality education with economic insight, empowering estheticians to build successful, sustainable careers. Energized by these advancements, our NASI team is now testing and refining new skincare techniques. What Does 2025 Hold for NASI? Surprises Await!

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Esthetics Education Continuing Education Continuous Education 52

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

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Sales Marketing Skincare Social Media 88

The Studio Academy of Beauty

DECEMBER 16, 2022

You might be wondering what the difference is between an esthetician and a medical esthetician. Chances are, you’ve heard of both an esthetician and a medical esthetician. If you aren’t 100% sure what the difference is between estheticians and medical estheticians, you are not alone. What Is An Esthetician?

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Esthetician Medical Medical Esthetics Esthetics 52

Enlightened Beauty

DECEMBER 16, 2024

Each add-on is thoughtfully chosen by your esthetician to align perfectly with your unique skin journey. Ready to level up your skincare game? This advanced algae-based treatment brings something unique to your skincare journey. The best part? This is where biocellulose masks become an essential part of your treatment protocol.

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Facials Chemical Peels Scarring Microneedling 52

Lipgloss and Aftershave

MARCH 17, 2025

Manon Pilon, a renowned leader in the skincare industry, brings her decades of expertise to help medical and spa skincare professionals understand the crucial differences between acne and acne rosacea. Plus, all participants receive gifts and certificatesdont miss this opportunity to elevate your skincare expertise!

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Rosacea Skincare Brands Branding Skincare 52

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Third Annual Integrative Esthetics Conference for The Future of Skincare The third annual Integrative Esthetics Conference is a pioneering event by LearnSkin , that uniquely bridges medical professionals and estheticians, It will take place on September 29, 2024, in Arlington, Texas, and offers 7 educational topics.

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Education Esthetician Medical Esthetics 52

The Studio Academy of Beauty

JANUARY 11, 2023

Read more for the key factors you should consider when deciding if esthetician school is worth it for you. We’re going to go over the key factors you should consider when deciding if esthetician school is worth it for you. First, let’s define what an esthetician is and what they do!

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Esthetician Esthetics Waxing Chemical Peels 52

Enlightened Beauty

NOVEMBER 25, 2023

In the realm of beauty and skincare, a holistic approach is rapidly gaining recognition for its profound impact on not only skin health but overall well-being. At Enlightened Beauty, we've always believed that skincare is more than just surface-level treatments — it's a journey that intertwines with every aspect of wellness.

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Holistic Skincare Skincare Esthetician Skin Health 52

Atelier Esthetique Institute of Esthetics

MARCH 20, 2023

Estheticians work to maintain the vitality and health of the skin, focusing both on the face and the body. With constant changes in skincare trends and more media focus than ever on maintaining a healthy complexion and anti-aging techniques, esthetics has become a very in-demand industry. Who Can Be an Esthetician?

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Esthetics Hair Removal Esthetician Waxing 78

The Studio Academy of Beauty

MARCH 21, 2024

In this blog, we will explore the basics of esthetician school, including its role, specializations, as well as tips for success! We will also discuss the financial aspect of attending esthetician school, so you can plan accordingly. We will also discuss the financial aspect of attending esthetician school, so you can plan accordingly.

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Esthetician Esthetics Management Skincare 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I attended my first Skin Games in 2016 when I was working with California Skincare Supply. Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians. Char Fontanills went on to start her own skincare brand.

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Partnerships Lash Lift Social Media Makeup 98

New Age Spa Institute

JULY 6, 2023

Las Vegas, known as the entertainment capital of the world, welcomed beauty professionals and skin care enthusiasts from across the globe for the highly anticipated International Esthetics Cosmetics Skincare Conference (IECSC) 2023. Let’s dive into the captivating highlights of this exceptional conference.

Esthetics 52

Esthetics Skincare Esthetician Medical Esthetics 52

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! If you’re a skincare professional and have been considering expanding into this rapidly growing market, you’re right on time. The reports are in. Just how much of a moment? By 2030, research indicates that the market will increase to $276.9

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Skincare Facials Marketing Esthetician 52

Lipgloss and Aftershave

FEBRUARY 12, 2024

She runs a thriving skincare business using a hugely popular skincare brand that focuses on clearing acne and maintaining skin after acne is cleared. Cara says that this brand has stellar education and also offers ongoing support to its nationwide network of Certified Acne Experts. This is a brand that she HIGHLY recommends!

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Branding Esthetician Training Education 52

Les Nouvelles Esthetics & Spa

JUNE 1, 2024

A seed member of the Green Spa Network, an organization that promotes the natural connection between personal well-being, economic sustainability, and the health of the planet, Sundara also participates in the Global Soap Project, providing discarded soap to be processed into new soap bars for vulnerable populations around the world.

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Facial Massage Therapy Technology Esthetician 78

Lipgloss and Aftershave

OCTOBER 17, 2023

Face Reality is adding the Clear Skin Supplement Duo to its lineup of products offered exclusively by a network of Certified Acne Experts across the US. Beginning October 16th, finding the right supplements for breakout-prone skin will be easier than ever.

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Skincare Skincare Brands Skincare Routine Acne Care 52

Maxine Drake

OCTOBER 2, 2023

They have a trick up their sleeve – an esthetician coach. And why is it the game-changer for so many successful estheticians? The Solo Esthetician’s Journey Stepping into the world of esthetics as a solo entrepreneur is no small feat. Mastering the Business Side of Esthetics Being an esthetician is an art and a science.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

American Esthetician Organization

OCTOBER 27, 2023

Strategy 1: Referrals and Reviews Network with other businesses in the industry to maximize referral opportunities and increase reviews through review sites. Networking with other businesses in the industry Networking with other businesses in the salon industry is a must-have marketing strategy for salons and spas.

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Marketing Salon Social Media Networking 88

Lydia Sarfati

SEPTEMBER 8, 2024

I joined Gordon Miller, CEO of BeautyCast Network , on his podcast Social Beauty Makers for an insightful conversation on skincare, service, and more. It’s no surprise the skincare industry is exploding in the United States, thanks to increasing consumer awareness, advancements in product formulations, and the rise of e-commerce.

Skincare 52

Skincare Client Retention Social Media Esthetician 52

Northern Colorado Advanced Aesthetics Academy

FEBRUARY 3, 2022

With the increased focus on skincare in recent years, it's no wonder that the beauty industry is flourishing. If you're considering a career as an esthetician, here's what you need to know. What Is an Esthetician? An esthetician is in charge of beautifying the skin, which typically involves facials, waxing, and other treatments.

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Esthetician Training Esthetics Salon 36

Lipgloss and Aftershave

FEBRUARY 12, 2024

Want to learn from a global leader in clinical skincare? Lira Clinical estheticians just know that any opportunity to learn from the team at Lira Clinical is so valuable. We watched several live treatment demonstrations, we participated in product testing, we met with dozens of estheticians, and learned why they love Lira Clinical.

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Clinic Education Skincare Esthetician 52

Aesthetic Back Bar

MAY 17, 2024

Here are some spa marketing ideas for estheticians (you) to keep your marketing plan on track. If you have a retail line, you can put your skincare available for purchase, so customers have easy access to buy products. Networking This is a great way to connect to your community. Let’s get into it! They will appreciate it!

Marketing 28

Marketing Esthetician Social Media Networking 28

Aesthetic Back Bar

MAY 17, 2024

Here are some spa marketing ideas for estheticians (you) to keep your marketing plan on track. If you have a retail line, you can put your skincare available for purchase, so customers have easy access to buy products. Networking This is a great way to connect to your community. Let’s get into it! They will appreciate it!

Marketing 28

Marketing Esthetician Social Media Networking 28

American Esthetician Organization

OCTOBER 23, 2023

By getting involved in community events, massage therapists can partner with and network with local businesses, allowing them to build connections and expand their professional network as well as showcase their services to the diverse audience attending these events. How can I reach out to the local community as a massage therapist?

Marketing 88

Marketing Social Media Therapy Networking 88

Les Nouvelles Esthetics & Spa

APRIL 1, 2024

Which treatments are most in demand by your clientele? Chemical peels, skin tag removal, lash extensions, and hydrafacial. What advice would you give estheticians just starting out in their careers? Don’t be afraid to put yourself in the marketplace. Our industry is a trillion dollar industry, which means there is room for you, too!

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Lash Extensions Chemical Peels Waxing Esthetics 78

American Esthetician Organization

OCTOBER 6, 2023

Joining health fairs or volunteering services at educational seminars are great starting points – both offer optimal visibility, creating valuable opportunities to showcase your expertise in a therapy setting while networking with likeminded individuals. Do I need promote offline too ? Can blogging help me grow my Massage Therapy Business?

Marketing 88

Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing tips that can be helpful for therapists include strengthening your online presence, leveraging digital networks, utilizing referral systems, participating in speaking engagements and events relevant to the field, and building relationships with local businesses. What kind of marketing tips are useful for therapists?

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Marketing Social Media Branding Therapy 88

Hollywood Institute

JANUARY 2, 2024

Are you interested in skincare and makeup? If so, you might consider enrolling in an esthetician school online. Estheticians are skincare and beauty treatment experts, with esthetician school online providing a flexible learning option.

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Makeup Social Media Education Esthetician 52

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.

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Esthetics Education Innovations Marketing 52

California Skincare Supply

JUNE 17, 2021

Introducing one of our newest professional skincare lines for Estheticians, Clear Choice by Dermastart! Choosing professional skin care lines is one of the most important decisions for the future of your esthetician or spa business! Shop the Kit! Shop Dermastart ClearChoice!

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Sebum Oily Skin Rosacea Moisturization 52

New Age Spa Institute

AUGUST 31, 2023

In this week’s newsletter, we’re diving into a comparison of some key qualifications: Cosmetology License, Esthetician License, Massage License, and Makeup Certification. From haircuts and coloring to nail art and skincare, this license offers a holistic approach to beauty. Please note: Licensure requirements vary state by state.

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Makeup Esthetics Continuing Education Continuous Education 52

New Age Spa Institute

MARCH 6, 2024

This experience was not only about enhancing our curriculum but also about networking with the most recognized brands in the beauty and wellness industry and inspiring our students and faculty to reach new heights in professional excellence. Our continuing education tracks are designed to elevate estheticians to true professionalism.

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Innovations Continuing Education Continuous Education Education 52