American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business!

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Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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Marketing Social Media Therapy Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on!

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Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies.

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Marketing Social Media Branding Technology 88

Aesthetic Back Bar

MAY 17, 2024

Here are some spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it! Let us know!

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Marketing Esthetician Social Media Networking 36

Aesthetic Back Bar

MAY 17, 2024

Here are some spa marketing ideas for estheticians (you) to keep your marketing plan on track. Marketing can be a pain to manage, so create a strategy to keep yourself on track. If it is within your budget, look to hire a marketing agent to alleviate some of the stress and tasks. Let’s get into it! Let us know!

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Marketing Esthetician Social Media Networking 36

American Esthetician Organization

SEPTEMBER 13, 2023

But did you know that this lucrative market not only affects the world of pet products but also has a significant impact on the skincare industry ? In this article, we’ll delve into the fascinating connection between the pet industry and the skincare market, exploring the growth, trends, and influence they have on each other.

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Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

We recently had a photo shoot to showcase what it’s like to be an esthetician student at Atelier Esthetique Institute. Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. I learned so much by watching and I knew I could learn so much by doing.

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Esthetician Waxing Social Media Skincare Brands 78

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

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Diane's Blog

AUGUST 1, 2023

It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success. It is not the school's responsibility to teach you how to be a self-employed Esthetician. To answer the "How do I acquire new clients?"

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Esthetician Social Media Esthetics Customer Service 52

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Get Advanced Training Regardless of how long you’ve been working as an esthetician, there is always more to learn.

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My Salon Suite

JUNE 1, 2024

Whether you’re a stylist, esthetician, or nail technician, here are some inspiring ideas to help you achieve your summer goals and keep your chair busy all season long. Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Maxine Drake

OCTOBER 2, 2023

They have a trick up their sleeve – an esthetician coach. And why is it the game-changer for so many successful estheticians? The Solo Esthetician’s Journey Stepping into the world of esthetics as a solo entrepreneur is no small feat. Mastering the Business Side of Esthetics Being an esthetician is an art and a science.

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Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

I want to perfect those since there is a very big market for them today. Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies.

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Social Media Lash Extensions Lash Lift Makeup 78

Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health. We met Biosil, a collagen supplement that focuses on the hair restoration market.

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Skincare Social Media Ethics Branding 52

Maxine Drake

OCTOBER 5, 2021

If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. As long as there is a desire to look and feel great, estheticians will be needed.

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Esthetician Hair Removal Social Media Customer Service 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

Marketing skincare to everyone The beauty industry is female dominated and, in all fairness, women may understand consistency and process in a way that men haven’t been forced to. This has been my experience as an esthetician and owner of The Lashelle Effect Atelier in Beverly Hills, California.

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Social Media Skincare Esthetician Marketing 78

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

The gravity of the extractions guides the esthetician’s choice between red light therapy and/or oxygen treatment, both pivotal in catalyzing the skin’s healing journey. Marketing Attracting new clients and encouraging their return involves a combination of effective marketing strategies and outstanding customer service.

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Eminence Organics

JULY 5, 2024

From Hungary With Love Eminence Organic Skin Care began years ago with the organic ingredients and natural skin care techniques used for generations by Koronczay family estheticians. Attila remembers: “We dealt with years of rejection while the market wasn’t ready to understand the benefits of organic. chance of survival.

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Beautifully Yours Metro

MAY 25, 2022

This woman gives real advice, and new information for estheticians to put in place for their businesses minus the painful webinar. She agreed, and so here is some of her top advice for estheticians in 500 words or less. She agreed, and so here is some of her top advice for estheticians in 500 words or less.

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Maxine Drake

APRIL 27, 2021

Do you find it hard to focus or complete simple tasks in your esthetician business? As an entrepreneur and esthetician business owner, it’s important to accomplish things on a daily basis that move your company forward. For example, my morning schedule consists of writing blog posts, course materials, marketing emails, or website copy.

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Beautifully Yours Metro

SEPTEMBER 11, 2022

As estheticians, our jobs revolve around taking care and pouring into others. Working on your passion as an esthetician is beyond fulfilling. You are the esthetician, the accountant, the secretary, the social media manager, the marketing specialist, and everything else. You are doing everything yourself.

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Starpil Wax

JANUARY 18, 2023

Marketing Expenses Business cards, flyers Business cards, flyers, and other marketing materials go a long way in spreading the word about your business. You can also in some cases claim marketing expenses, and employee-related expenses. Make them go even further by claiming them as a deduction on your taxes.

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Esthetician Waxing Salon Marketing 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians. Lipgloss + Aftershave worked closely with The Skin Games in 2018 and 2019. “I

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Partnerships Lash Lift Social Media Makeup 98

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. What’s The State Of Beauty & Wellness In 2024 So Far?

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Esthetics Education Innovations Marketing 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

An interview with Joshua Maniscalco This month, we sat down with an esthetician of over 18 years and skin care formulator Joshua Maniscalco. I was her first esthetician. I really wanted to learn more about the science of skincare, and after that job, I went to an actual MedSpa that had lasers and needed an esthetician.

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Esthetician Esthetics Skincare Branding 78

Lipgloss and Aftershave

AUGUST 17, 2023

Nathalie Singh has been an esthetician for 16 years and has owned Bella Luna Day Spa since 2011. Bella Luna has several spa therapists and a social media manager. Nathalie founded Bella Luna Day Spa on her own, “It’s truly been a passion project that is constantly evolving and I’m so grateful for it and all of my clients.”

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AAAMS

AUGUST 7, 2024

Worldwide, medical aesthetics careers are growing in demand, thanks to innovation in the available products and services and increased awareness and acceptance on social media. The Difference Between Aestheticians and Estheticians in the U.S. Here are some fundamental distinctions between medical aestheticians and estheticians.

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Renee Rouleau

MARCH 10, 2023

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. Learn more about the different marketing terms used in skin care and what they really mean. While this is mostly a good thing, I also think some ingredients have been unfairly demonized. What is Fragrance?

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New Age Spa Institute

JUNE 22, 2023

The Beauty Culture Connection From commercial marketing to social media platforms, we are bombarded with images of the most coveted and idealized flawless skin, plump lips, and slim bodies. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI! esthetician license.

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Social Media Esthetics Continuous Education Continuing Education 40

Maxine Drake

SEPTEMBER 8, 2022

There are many different types of software available – some tailored for the beauty industry – such as online booking software , POS software, and marketing software. These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more.

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Social Media Marketing Management Client Retention 52

Aesthetics Exposed

MARCH 13, 2018

Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. However, with some focus, an increase in retail sales can be lucrative.

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Sales Social Media Makeup Marketing 195

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

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Medical Branding Education Hair Removal 52