Renee Rouleau

JULY 28, 2023

Lately, you may have noticed an alarming trend of skincare and beauty brands being called out for mold growing in their products. But when a product is already out on the market and starts to exhibit these types of issues, it’s a whole other story. What Causes Mold To Grow In Skincare Products?

Skincare 195

Skincare Branding Safety Esthetician 195

American Esthetician Organization

SEPTEMBER 25, 2023

Are you an esthetician looking for creative ways to attract new clients? With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Introducing the must-know approaches to increase success as an esthetician! Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

SEPTEMBER 6, 2023

Skincare trends are constantly evolving, and one factor that has played a significant role in shaping these trends is artistic esthetics. When applied to skincare, artistic esthetics involve incorporating these elements into product packaging, branding, and formulation.

Esthetics 167

Esthetics Skincare Skincare Brands Branding 167

Lipgloss and Aftershave

OCTOBER 14, 2024

Sheri Flash , Master Esthetician, business consultant, and education advisor openly admits to being slightly obsessed with this medispa brand and their products. In addition, FACTORFIVE offers a LIFETIME money-back & satisfaction guarantee for all of its products which is ideal for any business owner or practicing esthetician.

Branding 116

Branding Esthetician Education Master Esthetician 116

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

Sales 88

Sales Marketing Skincare Social Media 88

Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. So what should you know about being an esthetician and marketing on Tik Tok? Look to other spas, estheticians, cosmetic surgeons, etc.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

National Aesthetic Spa Network

SEPTEMBER 21, 2023

As an esthetician, you may find it challenging to compete with larger skincare companies and spa businesses online with more marketing experience and larger budgets.

Marketing 70

Marketing Esthetician Networking Skincare 70

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. This is just another marketing tactic to cause panic and grab your attention, but ultimately nothing you need to worry about. That’s not putting any wear and tear on your skin.

Pores 195

Pores Eczema Hydration Esthetician 195

American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

Marketing 88

Marketing Branding Social Media Technology 88

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools!

Tools 88

Tools Marketing Social Media Customer Service 88

Lipgloss and Aftershave

JUNE 14, 2024

Tiffany Underwood is one of L+A’s 10 Estheticians To Watch! She’s an award-winning esthetician, she’s a medical spa owner, and she founded a non-profit for cancer patients! Tiffany became an esthetician in October of 2022 after dealing with a horrible case of cystic acne that was not responding to medications or topicals.

Esthetician 98

Esthetician Treatments Dermaplaning Customer Service 98

Lipgloss and Aftershave

AUGUST 17, 2023

Nathalie Singh has been an esthetician for 16 years and has owned Bella Luna Day Spa since 2011. Skincare Fits Into Bella Luna Spa Nathalie began carrying M.A.D Skincare in 2017 along with Farmhouse Fresh and Dermastart’s ClearChoice. Skincare Facials. Skincare line is.” Nathalie Singh.

Skincare 98

Skincare Clinic Retail Products Spa Therapist 98

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

Marketing 88

Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

Marketing 88

Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

Marketing 88

Marketing Social Media Therapy Networking 88

Renee Rouleau

APRIL 18, 2024

Whether you’re an esthetician, dermatologist, or just a skincare enthusiast, you’ve likely heard of one major downfall when it comes to this ingredient: the vitamin C acid burn. It’s important to note that all skincare ingredients eventually expire , even the most stable of vitamin C serums. So, what is this?

Vitamin C 195

Vitamin C Ingredients Skincare Routine Skincare 195

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Renee Rouleau

OCTOBER 3, 2023

In this post, I’ll share 10 of the best anti-aging ingredients in skincare. As a product formulator and esthetician with over 30 years of experience, I can confidently say that these ingredients are capable of creating real change in the skin. The 10 Best Anti-Aging Ingredients in Skincare 1.

Ingredients 195

Ingredients Vitamin C Moisturization Exfoliation 195

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

Renee Rouleau

APRIL 28, 2023

Skincare products are now made to be much more gentle, with the skin’s protective barrier in mind. Witch Hazel has been around for hundreds of years, finding itself useful not only in skincare but also in wound healing. When it comes to skincare, we primarily use witch hazel for its astringency effect.

Oily Skin 195

Oily Skin Ingredients Extractions Skin Types 195

American Esthetician Organization

SEPTEMBER 2, 2023

In recent years, the world of skincare has been revolutionized by the influence of the food industry. With this knowledge in mind, skincare brands and manufacturers have started to borrow key ingredients and trends from the food industry to create innovative products that cater to our desire for healthy, radiant skin.

Skincare 88

Skincare Skincare Brands Vitamin C Sustainability 88

Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. but the one that has remained steady is vitamin C.

Vitamin C 195

Vitamin C Ingredients Collagen Hyperpigmentation 195

Renee Rouleau

FEBRUARY 9, 2023

Glycerin is quite possibly one of the oldest skincare ingredients in existence. People are sometimes surprised by this because of the pervasive belief that alcohol in skincare is bad. In fact, many of the skincare ingredients you know and love can be classified as fatty alcohols! This is really only true of drying alcohols.

Moisturization 195

Moisturization Ingredients Skin Types Dry Skin 195

American Esthetician Organization

AUGUST 26, 2023

But what implications does this booming industry have on our skincare routines ? Let’s explore the fascinating connection between gaming and skincare and delve into the various effects it can have on our skin. However, with the proliferation of smartphones and tablets, mobile gaming has become a massive market in itself.

Skincare Routine 88

Skincare Routine Skincare Moisturization Comedogenic 88

Nutritional Aesthetics Alliance

APRIL 2, 2024

Our latest featured member is Lori Ward, of LW Skincare. Our co-host and Education Specialist, Tara Swagger, contributed to the conversation by highlighting the saturation of the beauty and wellness market on social media and the unrealistic standards it sets. Timestamps: [00:02:11] Acne and skin care. [00:08:29]

Social Media 195

Social Media Work-Life Balance Skincare Formulations Download 195

Kim Gallo Esthetics

DECEMBER 23, 2022

A microcurrent facial is a non-invasive, painless skincare treatment that uses micro-current electrical impulses to deeply penetrate and stimulate the muscles in the face. As an esthetician and skincare expert, I use this treatment to help tone, lift, and firm your skin while giving you a radiant glow.

Facials 195

Facials Esthetics Skin Types Collagen 195

American Esthetician Organization

AUGUST 16, 2023

The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings. Let’s explore some of these advantages.

Skincare 88

Skincare Ethics Branding Technology 88

California Skincare Supply

SEPTEMBER 21, 2021

Because today we're going to be talking about handheld skincare devices. Go, Go Gadget Skincare! Every esthetician will tell you, it's an exciting time to be in the professional skincare industry. Here’s what estheticians, dermatologists and every skincare professional needs to know. Let's go!)

Tools 52

Tools Esthetician Skincare Facials 52

Lipgloss and Aftershave

MARCH 29, 2025

However, the competition is fierce and will continue to expand as more professionals enter the market. Standing out is and will remain essential for estheticians, practitioners, and spa owners to build a loyal client base and solidify their reputation as trusted experts. Kelly has trained estheticians across the U.S.

Medical 52

Medical Treatments Microneedling Chemical Peels 52

California Skincare Supply

SEPTEMBER 21, 2021

Because today we're going to be talking about handheld skincare devices. Go, Go Gadget Skincare! Every esthetician will tell you, it's an exciting time to be in the professional skincare industry. Heres what estheticians, dermatologists and every skincare professional needs to know. Let's go!)

Tools 52

Tools Esthetician Skincare Facials 52