Southeastern Esthetics Institute

JULY 6, 2021

Estheticians in 2021 require more than basic business knowledge when growing their companies and expanding their reach to consumers! Even when you’re not hiring, attend job fairs and create meaningful relationships with Esthetician groups and esthetics/cosmetology schools. You never know where you may end up finding new talent!

Legal 195

Legal Esthetician Esthetics Sanitation 195

Lipgloss and Aftershave

OCTOBER 14, 2024

Sheri Flash , Master Esthetician, business consultant, and education advisor openly admits to being slightly obsessed with this medispa brand and their products. In addition, FACTORFIVE offers a LIFETIME money-back & satisfaction guarantee for all of its products which is ideal for any business owner or practicing esthetician.

Esthetician 116

Esthetician Branding Education Master Esthetician 116

Les Nouvelles Esthetics & Spa

NOVEMBER 30, 2024

Mastering Marketing offers essential strategies for estheticians to build standout brands and thrive in 2025. The post Mastering Marketing appeared first on Les Nouvelles Esthétiques & Spa.

Marketing 78

Marketing Branding Esthetician 78

National Aesthetic Spa Network

SEPTEMBER 21, 2023

As an esthetician, you may find it challenging to compete with larger skincare companies and spa businesses online with more marketing experience and larger budgets.

Marketing 70

Marketing Esthetician Networking Skincare 70

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

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Esthetician Waxing Esthetics Waxing Specialist 98

American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

Marketing 88

Marketing Social Media Branding Technology 88

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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Tools Marketing Social Media Customer Service 88

Lipgloss and Aftershave

JUNE 14, 2024

Tiffany Underwood is one of L+A’s 10 Estheticians To Watch! She’s an award-winning esthetician, she’s a medical spa owner, and she founded a non-profit for cancer patients! Tiffany became an esthetician in October of 2022 after dealing with a horrible case of cystic acne that was not responding to medications or topicals.

Esthetician 98

Esthetician Treatments Dermaplaning Customer Service 98

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

Marketing 88

Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

Marketing 88

Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

Marketing 88

Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Lori Crete

FEBRUARY 12, 2024

I also explain how to harness your esthetician energy and attract amazing new clients without the overwhelm. Listen to this episode to learn how to simplify your spa menu and why Lori doesn’t use the name “six-figure” esthetician anymore.

Esthetician 71

Esthetician Marketing 71

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Get Advanced Training Regardless of how long you’ve been working as an esthetician, there is always more to learn.

Client Retention 139

Client Retention Esthetics Esthetician Social Media 139

American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business!

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on! Benefits of Skincare Marketing Skincare marketing can help beauty brands transform the way they do business.

Sales 88

Sales Marketing Skincare Social Media 88

Lori Crete

FEBRUARY 28, 2024

Today I talk about five false esthetician setbacks that are common in our industry and I share ways to reframe these “setbacks.” Listen in to learn if you need an emergency fund and why you should always be marketing. Setbacks are inevitable in business, but they do not have to be the end of your world as you know it.

Esthetician 75

Esthetician Marketing Consultation Consultations 75

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. This is just another marketing tactic to cause panic and grab your attention, but ultimately nothing you need to worry about. That’s not putting any wear and tear on your skin.

Pores 195

Pores Eczema Hydration Esthetician 195

Esthetician Edit

JULY 22, 2021

How will you market your services and start getting clients? This can be an ever so daunting task, but with the right plan, you’ll see just how to launch yourself as a solo Esthetician. For more on transitioning to a solo esthetician, check out LNE & Spa Magazine’s comprehensive Solo Esthetician Guide.

Esthetician 78

Esthetician Hair Removal Sales Marketing 78

Lori Crete

APRIL 14, 2025

This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. “As estheticians, we are not just selling services. Welcome back to The Beauty Biz Show! Hint: Its all about focus over fear.)

Esthetician 60

Esthetician Esthetics Tools Marketing 60

American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

Marketing 88

Marketing Social Media Salon Sales 88

Maxine Drake

APRIL 10, 2025

When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isnt? Because I believe your treatment menu is also a marketing strategy. On the esthetic side, estheticians play a key role in client education, skincare services, and building trust.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

Atelier Esthetique Institute of Esthetics

JULY 25, 2024

Whether you’re thinking of becoming an esthetician or you’ve been working in the field for years, staying up to date on the latest advancements in the industry is crucial to keep yourself competitive and successful. Currently, holistic and organic skincare treatments are growing in popularity, and now is the time to take advantage of them.

Holistic Skincare 146

Holistic Skincare Skincare Treatments Facial Massage 146

The Skin Institute

SEPTEMBER 5, 2024

Estheticians learn many marketable skills when in school, but one major one is makeup techniques. Providing makeup as an esthetician can be tricky to market, but showcasing your skills to loyal clients can help you take a step up in the industry.

Makeup 52

Makeup Marketing Esthetician 52

Southeastern Esthetics Institute

FEBRUARY 20, 2017

Estheticians must understand the many avenues for which consultations must be based on, in order to assist their clients in today’s modern and scientific world. A thorough understanding of the endocrine system and hormone balance is essential in today’s thriving esthetics market.

Skin Health 195

Skin Health Chemical Peels Hyperpigmentation Esthetician 195

Aesthetics Exposed

MAY 25, 2023

The marketing trends of esthetic modalities have clients seeking treatments with various skin rejuvenation devices. With all the devices available for estheticians to use, it may be hard to decipher which are best for your practice. State regulations are not always clear, making it hard to understand the necessary rules.

Esthetics 195

Esthetics Esthetician Technology Medical 195

Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

We recently had a photo shoot to showcase what it’s like to be an esthetician student at Atelier Esthetique Institute. Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. I learned so much by watching and I knew I could learn so much by doing.

Esthetician 78

Esthetician Waxing Social Media Skincare Brands 78

Renee Rouleau

JANUARY 19, 2024

In today’s saturated skincare market, it can be overwhelming to navigate through the countless options available. With new brands popping up every day, and each claiming to be superior, it’s only natural to question: What makes one better than another? If they all have access to the same ingredients, then what’s the difference?

Skincare 195

Skincare Innovations Ingredients Esthetician 195

Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

Sales 98

Sales Tools Marketing Branding 98

Maxine Drake

OCTOBER 5, 2021

If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. As long as there is a desire to look and feel great, estheticians will be needed.

Esthetician 52

Esthetician Hair Removal Social Media Skincare 52

The Studio Academy of Beauty

DECEMBER 16, 2022

You might be wondering what the difference is between an esthetician and a medical esthetician. Chances are, you’ve heard of both an esthetician and a medical esthetician. If you aren’t 100% sure what the difference is between estheticians and medical estheticians, you are not alone. What Is An Esthetician?

Esthetician 52

Esthetician Medical Medical Esthetics Esthetics 52

Lori Crete

MARCH 10, 2025

Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Subscribe to the Podcast on Apple Podcasts , Spotify , Amazon Music or Tune In I would say every single esthetician client should have a dermaplaning procedure. It’s hard to be an inventor.

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Dermaplaning Entrepreneurship Social Media Esthetician 60