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The eyes have it. Is your esthie business ready for it?

California Skincare Supply

It's time for all estheticians to get close and personal with eyes. In case you haven’t heard (or read our earlier blog), lash lifting, lash tinting, and brow lamination are now legal for estheticians in California as of 2022. That’s great news. Read about that here. For professional use only.

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An Esty’s First Year Journey

Les Nouvelles Esthetics & Spa

I want to perfect those since there is a very big market for them today. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies. From workshops I also learn different services that I wasn’t taught in school, such as brow mapping and lash extensions.

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Go to Great Lengths for Eyelashes with Lifting & Curling

California Skincare Supply

Everything You Need to Know About Lash Lifting Vs. Perming Could it be time to ditch mascara? For those tired of buying eye makeup that doesnt live up to the hype or anyone who dislikes having to do their lashes daily, todays beauty professionals can provide some uplevel options for easy maintenance. Usually 4-12 weeks.

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Go to Great Lengths for Eyelashes with Lifting & Curling

California Skincare Supply

Everything You Need to Know About Lash Lifting Vs. Perming Could it be time to ditch mascara? For those tired of buying eye makeup that doesn’t live up to the hype or anyone who dislikes having to do their lashes daily, today’s beauty professionals can provide some uplevel options for easy maintenance. Usually 4-12 weeks.

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How to Use Google Business Profile to Grow Your Spa Business

Maxine Drake

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media. Think of it as your online storefront. The ones that appear at the top?

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L+A Announces Media Partnership with The Skin Games 

Lipgloss and Aftershave

Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians. If you’re a lash and brow pro, a pmu artist, or a makeup artist – you have a little more time to register.

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How to Avoid Shiny Object Syndrome in Your Practice

Nutritional Aesthetics Alliance

I did just about everything that you would learn and apply as an esthetician. ” And then you can create your marketing plan around that. But overall, I think that the whole business development, business planning, and marketing side of things is something that many people still need to learn. We’re all for learning.

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