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Social Media Realities for Skin Wellness Professionals

Nutritional Aesthetics Alliance

Lori’s engaging social media presence and dedication to helping clients achieve clear skin naturally make her a standout in the industry. Lori shared her personal journey with social media, particularly Instagram, and the impact it has had on her business and self-perception. Watch Episode 2.05 Watch Episode 2.05

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Finding Spa Education on Social Media

Skin Inc

Social media is unavoidable when it comes to marketing in any industry. The question is though, which platform provides better educational content, and which is just more fun to watch?

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5 Biggest Esthetic Education Mistakes

Aesthetics Exposed

Clients today are inundated with information from many sources including social media, magazines, commercials, online searches and even friends. As professionals, it is our job to be continually educated on all aspects of the esthetics industry, allowing us to be knowledgeable and trustworthy.

Esthetics 195
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Tried and True: 5 Resources to Expand Your Education

Aesthetics Exposed

Here are 5 resources that you can use to expand your education: 1. Classes Classes are usually the first thing that comes to mind when one thinks of continuing education. Classroom education is more beneficial than online classes. There are companies that focus primarily on non-product specific continuing education courses.

Education 195
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3 Social Media Tips for Instagrammers in the Beauty Industry

Beauty Launchpad

Roger Molina, Master Stylist at Lunatic Fringe, shares social media tips for Instagrammers in the beauty industry to help grow their platform.

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Renée Predicts the 6 Biggest Skincare Trends of 2023

Renee Rouleau

While the social media landscape can’t be discounted when it comes to trend prediction, I like to turn to my other sources as well. Skin Cycling Skin cycling has been all over social media for a few months now, and it seems to be resonating with audiences far and wide.

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L+A On Trending Social Media Tips To Boost Engagement

Lipgloss and Aftershave

L+A On Trending Social Media Tips To Boost Engagement This is an update to our 2023 session. It will also show you how to tie your Instagram direct messaging, to your email marketing, website, and mobile apps to your social media marketing content. You will learn the hot trending strategies to use Instagram.