American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. Market research helps in identifying customer needs, determining their buying behavior, analyzing competitive analysis, assessing the potential success of product launches, and increasing sales growth.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. Advertise Special Treatments and Products If you have a special sale for a specific treatment or product, Tik Tok is a great way to advertise it.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

Sales 52

Sales Customer Service Social Media Marketing 52

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 2, 2023

Leverage video marketing on YouTube – upload educational content such as helpful tips, tutorials and customer testimonials. Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 30, 2023

influencer marketing campaigns lend themselves well towards creating lasting connections between consumers and brands – driving sales along the way! Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit.

Marketing 88

Marketing Social Media Sales Branding 88

New Age Spa Institute

AUGUST 1, 2024

Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation. Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales. This is why we live by the motto “Learning never stops!”

Esthetics 52

Esthetics Education Marketing Innovations 52

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Maxine Drake

APRIL 10, 2025

Clients are done with social media gimmicks and overhyped skincare. On the esthetic side, estheticians play a key role in client education, skincare services, and building trust. Highlight glowing feedback on your website, in your treatment room, and across social media. Because consumer demand is way up.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Why is retail important for spas?

Sales 40

Sales Retail Products Esthetician Waxing 40

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. There will be 35+ Conference Classes , 125+ Hours of Free Education , 300+ Premiere Exhibitors – and be an L+A Exhibitor Instagram Content Creator! Want to learn how to take your social media presence to an elevated level?

Social Media 52

Social Media Branding Education Marketing 52

Diane's Blog

AUGUST 1, 2023

Those of you who follow me on Happy Esthetician (Facebook) saw my recent post where I asked this question of licensed Estheticians: In your Esthetician Licensing program, how much (if any) BUSINESS specific education did you receive? Remember, Estheticians who really are financially successful will NOT be bragging about it on social media.

Esthetician 52

Esthetician Social Media Esthetics Customer Service 52

Spa Executive

MAY 25, 2023

Fortunately, in today’s digital age, social channels and online platforms offer multiple free or low-cost marketing opportunities, eliminating the need to purchase expensive ad space. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lydia Sarfati

DECEMBER 11, 2023

Having a strategy in place is the best way to maximize sales and potential growth of your business beyond December. Promote Create a promotional program that you fully publicize on your website on across all your social media platforms. You may be thinking pumpkin, but it’s time to start thinking about mistletoe.

Social Media 52

Social Media Sales Salon Facials 52

Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Online Salon Marketing Ideas To Boost Sales In 2024 Having a robust digital strategy is crucial. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Online Salon Marketing Ideas To Boost Sales In 2024 Having a robust digital strategy is crucial. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy.

Social Media 36

Social Media Branding Marketing Partnerships 36

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Why is education such a crucial part of this industry? Non-biased, esthetician-led, and driven education is where you’ll find experienced estheticians helping the younger generation with no gatekeeping. Because it’s lacking! That’s the simple answer. How would you forecast the future of the esthetics industry?

Esthetician 78

Esthetician Esthetics Skincare Branding 78

New Age Spa Institute

MAY 25, 2023

International, Private Esthetician & Massage Therapy Education As a private esthetician school, our training and continuing education is like none other. Additionally, opportunities arise from online and onsite retail sales, as well as different business affiliations. Instagram handle is @NewAgeSpaInstitute.

Clinic 52

Clinic Entrepreneurship Esthetics Esthetician 52

Lipgloss and Aftershave

OCTOBER 10, 2024

I would give an educational presentation first, followed by treatments – to learn more about Botox parties check out my course. Incentivize your clients to bring friends, tag you on social media, and offer a raffle or goodie bag with samples of your retail offerings.

Marketing 52

Marketing Social Media Branding Networking 52

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). You need to be at least 17 years old and have some high school education to start training in most states. How Long Does it Take to Become an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. It can help you manage your appointments, track sales and marketing efforts, and more with negligible change to your overhead costs. By investing in quality software, you can take your business to the next level.

Social Media 52

Social Media Marketing Management Client Retention 52

The Dermatology Digest

AUGUST 9, 2023

Thus, there is a growing need for educational opportunities where clinicians can learn about ingredients, formulations, and the science behind topical skincare. Our goal was to provide a comprehensive educational experience on topical skincare for physicians and other healthcare professionals.

Skincare 36

Skincare Social Media Ingredients Marketing 36

Beautifully Yours Metro

MAY 25, 2022

Marketing, sales, accountant, lawyer, manager, business coach etc. Each day I try my best to return the favor by educating others.” In 2017 she made over $100k simply from that one social media platform. She agreed, and so here is some of her top advice for estheticians in 500 words or less.

Esthetician 52

Esthetician Webinar Social Media Marketing 52

The Dermatology Digest

MARCH 6, 2024

Running on Connected TV (CTV), a medium that delivers content via streaming services such as Netflix, Hulu, Prime Video, Apple TV, the campaign features three different spots along with paid social media and online video display ads. The new campaign focuses on the role of sebum as a main cause of acne.

Sebum 36

Sebum Social Media Pharmaceutical Sales 36

California Skincare Supply

JANUARY 6, 2022

Facts and Figures – The Bull Market for Professional Men’s Skincare According to Allied Market Research, an independent organization that studies industry trends, skincare products for men saw exponential growth just last year, with a 7% increase in sales. And those numbers are only going to keep climbing.

Skincare 52

Skincare Facials Marketing Esthetician 52

Style Seat - Business Growth

JULY 23, 2024

Develop a comprehensive training program that covers: Customer service and communication skills Safety and sanitation procedures Product knowledge and upselling techniques Spa-specific policies and procedures Ongoing training and education can also help keep your staff engaged and up-to-date on the latest industry trends and techniques.

Legal 40

Legal Customer Service Sanitation Marketing 40

Style Seat - Business Growth

JULY 23, 2024

Develop a comprehensive training program that covers: Customer service and communication skills Safety and sanitation procedures Product knowledge and upselling techniques Spa-specific policies and procedures Ongoing training and education can also help keep your staff engaged and up-to-date on the latest industry trends and techniques.

Legal 40

Legal Customer Service Sanitation Marketing 40

New Age Spa Institute

APRIL 18, 2024

At the New Age Spa Institute, we not only follow but set the highest standards in educational excellence, aligning with our motto: “Educate, Elevate, Empower.” New Age Spa institute is education focused with goal of elevating and empowering individuals to their full potential. Let’s shape your future together!

Legal 40

Legal Hair Removal Esthetician Safety 40

California Skincare Supply

NOVEMBER 11, 2021

Do they offer professional support and continuing education? A good professional line will offer continuing education either in-person or online, and professionals would be wise to take advantage of these opportunities. Advanced training will help you to get better results and boost your retail sales. Thank you M.A.D.

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

Starpil Wax

JANUARY 18, 2023

Even if you don’t provide skin care services, you can also provide these products for sale to clients. Website costs/development Buying a domain and building your website and social presence can cost more than you’d think, especially if you hire an IT developer or social media manager to do so.

Esthetician 52

Esthetician Waxing Salon Marketing 52

California Skincare Supply

JANUARY 20, 2023

You can do this by taking to your social media with before and after pictures, live demonstrations, or even a Q&A session. Get recurring income from the sale of replacement heads and serum. You might also consider creating a special section on your booking app or website, with bullet points highlighting the benefits.

Microneedling 52

Microneedling Esthetician Facials Scarring 52