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Post-Pandemic Beauty Education Trends

Pivot Point International

Explore the profound shifts in professional education within the beauty industry following the COVID-19 pandemic. This study sheds light on evolving behaviors among beauty professionals, the strategies employed by top brands to maintain engagement, and how educators can adjust their approach to better serve their audience.

Education 105
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5 Ways to Boost Retail

Aesthetics Exposed

Retail sales can be increased significantly when promotions are implemented properly. Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. However, with some focus, an increase in retail sales can be lucrative. The makeup applications alone can easily result in retail sales.

Sales 195
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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. According to a Research, beauty product sales accounted for $432 billion globally in 2019 and are expected to increase significantly over the next few years.

Sales 88
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Stop Selling Retail – It Never Works – Start Educating 

Lipgloss and Aftershave

Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. Dentists give free toothbrushes and toothpaste at every cleaning because they know it’s their responsibility to educate on home care! They come to you to get help with their skin.

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Celluma Gets New VP of Global Sales

Lipgloss and Aftershave

manufacturers of the award-winning Celluma SERIES of light therapy devices, recently welcomes Annet King as its new Vice President of Global Sales. She is internationally renowned and recognized as an industry leader, brand spokesperson, and master educator. BioPhotas Inc., I am simply thrilled to be joining the BioPhotas team.

Sales 52
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Holiday Promotions for Your Aesthetics or Coaching Practice

Nutritional Aesthetics Alliance

Don’t devalue your services just for the sale of offering promotions or upgrades! What do you offer in your aesthetics or coaching practice during the holidays to increase sales or attract new clients? Episode timestamps: 00:01:06 Holiday promotion ideas for skin wellness pros. 00:09:01 Start small for sustainable change.

Sales 195
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Post-Pandemic Beauty Education Trends

Pivot Point International

Explore the profound shifts in professional education within the beauty industry following the COVID-19 pandemic. This study sheds light on evolving behaviors among beauty professionals, the strategies employed by top brands to maintain engagement, and how educators can adjust their approach to better serve their audience.