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Leverage video marketing on YouTube – upload educational content such as helpful tips, tutorials and customer testimonials. Tutorials, productreviews, behind-the-scenes posts, streaming how-to videos–all of these can be used by cosmetologists to create engaging content that will attract potential clients.
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They love the products, the routines, and the techniques. Some examples of content you can post: Tutorials Educational posts Productreviews Current trends List of services you offer Prices Time slots for your schedule And more! Creating high-quality content will give people a reason to hit that follow button.
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Beauty bloggers have become celebrities and received huge followings over the years due to skillfully made videos featuring productreviews, tips, tricks, makeup tutorials, etc., Skincare professionals have also leveraged video marketing to introduce innovative treatments and attract new patients while demonstrating what they offer.
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