American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business!

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Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. For example, think of how you would like your logo to look—will it feature soft pinks and purples or bright blues and greens?

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Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on!

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Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies.

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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Marketing Social Media Branding Therapy 88

Lipgloss and Aftershave

JANUARY 22, 2024

L+A On Trending Social Media Tips To Boost Engagement This is an update to our 2023 session. It will also show you how to tie your Instagram direct messaging, to your email marketing, website, and mobile apps to your social media marketing content.

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Social Media Marketing Sales Webinar 52

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Esthetician Marketing Social Media Esthetics 78

AAAMS

DECEMBER 19, 2024

Necessary certifications or continuing education credits. Build and Market Your Practice Once youre trained and certified, its time to start building your practice. Leverage marketing tools like a professional website, active social media presence, and patient reviews. How do I attract patients to my practice?

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Social Media Work-Life Balance Training Microneedling 52

Aesthetics Exposed

MARCH 13, 2018

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Teenagers may not be the top demographic when it comes to marketing spa services and product sales, but a successful business must be able to meet all demographics.

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Sales Social Media Makeup Marketing 195

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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Marketing Social Media Sales Branding 88

American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Marketing Branding Social Media Technology 88

Pivot Point International

SEPTEMBER 3, 2024

Discover Davines Catalog Highlights The Discover Davines program is designed with education retention in mind. Made For Education Retention : The program includes carefully crafted interactive videos that deliver key messages in a way that’s easy for students to absorb.

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Social Media Sustainability Education Download 105

Pivot Point International

SEPTEMBER 16, 2024

Click here to see our entire Content Partner library, complete with catalogs that include business skills, money management, social media marketing, product knowledge and advanced beauty education. Enhance your student’s learning experience with additional education from industry experts!

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Makeup Eyebrow Shaping Social Media Education 105

My Salon Suite

JUNE 1, 2024

Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations. Invest in Continuing Education The beauty industry is always evolving, and staying updated with the latest trends and techniques is crucial. Summer is a time of energy, excitement, and opportunity.

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Social Media Retail Products Customer Service Webinar 98

The Dermatology Digest

OCTOBER 12, 2023

Sheilagh Maguiness discusses patient education in dermatology, including opportunities for strategic, widespread dissemination through social media versus the traditional website. I called [my talk] an ‘unexpected journey’ because I was a slow adopter and initially a reluctant user of social media. “I

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Social Media Education Dermatology Marketing 36

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

And people beginning their esthetics education can enroll in the Master Esthetics Course and complete the whole training, including several advanced topics, in as few as 24 weeks. Market Your Business You’ve created a business; now you need to get the word out! Marketing your business is an important step in developing an audience.

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Client Retention Esthetics Esthetician Social Media 139

The Dermatology Digest

NOVEMBER 27, 2024

Gerry Muhle (GM) : “At Galderma, a big part of what we do is injectable aesthetics, and the way that we go about educating our customers is through GAIN or the Galderma Aesthetic Injectors Network. There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets.

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Injections Social Media Networking Ethics 74

My Salon Suite

DECEMBER 19, 2023

Promote these packages through your social media channels, email newsletters, and within your salon space. Additionally, tap into the power of word-of-mouth marketing by introducing referral incentives. Stay Active on Social Media: Social media is a powerful tool for independent hairstylists.

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Social Media Client Retention Client Communication Salon 98

Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. It can also be a fast, effective, and free way to market yourself.

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Social Media Branding Tools Marketing 40

The Dermatology Digest

MARCH 27, 2024

AMI expects to add this training module to its core curriculum and expand educational offerings on ethics to practitioners of all experience levels. Beginning in 2024, aesthetic practitioners will receive training on the key aesthetic medicine ethics principles.

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Ethics Social Media Training Education 74

My Salon Suite

JANUARY 11, 2024

Consider networking opportunities and applying for a continuing education scholarship with MY SALON Suite. Consider personalized marketing approaches to attract and connect with your target audience. Marketing Strategies: Develop a comprehensive marketing plan, including social media campaigns, email newsletters, and promotions.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Marketing Social Media Branding Sales 52

American Esthetician Organization

NOVEMBER 26, 2024

Word-of-Mouth Referrals: Happy clients are your best marketing asset. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers.

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Waxing Esthetician Hair Removal Innovations 68

AAAMS

MARCH 10, 2022

Conduct Market Research Market research is essentially about coming to deeply understand the broader ecosystem in which you aspire to be operating. “Aspire” is the key word here because you shouldn’t start planning to open your business until after you’ve done your market research.

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Marketing Social Media Networking Continuing Education 52

Renee Rouleau

MARCH 10, 2023

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. Learn more about the different marketing terms used in skin care and what they really mean. While this is mostly a good thing, I also think some ingredients have been unfairly demonized.

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Skincare Irritation Ingredients Sensitive Skin 195

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation.

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Esthetics Education Marketing Innovations 52

Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!)

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Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Lipgloss and Aftershave

MARCH 29, 2025

However, the competition is fierce and will continue to expand as more professionals enter the market. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites. Kelly has trained estheticians across the U.S.

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Medical Treatments Microneedling Chemical Peels 52

The Studio Academy of Beauty

MAY 31, 2023

Discover how to become a beauty educator in the vibrant state of Arizona! From mastering essential skills to obtaining the necessary certifications, this guide can provide valuable insights into the steps required to become a trusted beauty educator. You should: Have a High School diploma or GED.

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Education Continuing Education Continuous Education Portfolios 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. There will be 35+ Conference Classes , 125+ Hours of Free Education , 300+ Premiere Exhibitors – and be an L+A Exhibitor Instagram Content Creator! Want to learn how to take your social media presence to an elevated level?

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Social Media Branding Education Marketing 52

Nutritional Aesthetics Alliance

MAY 2, 2023

Time, attention, education, and coaching. It’s so refreshing to hear that because we just did a podcast we were talking about Instagram and how the influencers are really marketing this idealistic look. We’re smart individuals. Rachael knows as a formulator that people notice if you change the formula. That is not reality.

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Skincare Social Media Work-Life Balance Branding 195

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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Branding Marketing Social Media Skincare Brands 36

Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! View this post on Instagram A post shared by News Reviews Education for Estheticians (@lipgloss_aftershave) Hair Restoration Over the past year, we’ve seen many of the brands that we work with begin to discuss hair restoration.

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Skincare Social Media Ethics Branding 52