American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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Marketing Therapy Med Spa Social Media 88

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Esthetician Marketing Social Media Esthetics 78

Pivot Point International

SEPTEMBER 26, 2024

Explore the profound shifts in professional education within the beauty industry following the COVID-19 pandemic. This study sheds light on evolving behaviors among beauty professionals, the strategies employed by top brands to maintain engagement, and how educators can adjust their approach to better serve their audience.

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Education Download Branding Sales 52

Pivot Point International

FEBRUARY 10, 2025

DOWNLOAD NOW Strategic Partnerships Pivot Point is collaborating with renowned organizations and thought leaders to deliver innovative wellness solutions: The Vitality Project : In partnership with Elizabeth Faye , weve launched a groundbreaking wellness education catalog tailored specifically for beauty schools.

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Partnerships Download Tools Ethics 52

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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Sales Customer Service Social Media Marketing 52

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation.

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Esthetics Education Marketing Innovations 52

Spa Executive

JULY 26, 2023

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Scent and touch play pivotal roles, influencing mood and perception.

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Sales Aromatherapy Customer Service Oily Skin 52

Lipgloss and Aftershave

OCTOBER 9, 2023

The Future of Social Media Marketing Is Entertainment In this session you will learn the hottest ways to use social media platforms. It will also show you how to tie your email marketing, web-site, mobile apps and local listings to your social media marketing content.

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Social Media Marketing Sales Webinar 52

The Dermatology Digest

JULY 24, 2024

The two companies will collaborate in sales, marketing, education, and research. market share within three years. market,” says Ethan Min, CEO of BENEV, in a news release. .” market,” says Ethan Min, CEO of BENEV, in a news release. “We Hugel Inc.’s ” The initial production for the U.S.

Dermatology 78

Dermatology Sales Marketing Safety 78

Southeastern Esthetics Institute

JULY 6, 2021

Through growth and expansion, leaders may choose to hire employees to assist in gaining more market reach to share its mission and vision - and ultimately be able to rely on other sets of hands to perform services reaping revenue streams alongside them! Spa owners with employees must provide direction, education, and expectations.

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Legal Esthetician Esthetics Sanitation 195

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. And marketing doesn’t have to be complicated.

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Sales Retail Products Esthetician Waxing 40

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Waxing Esthetician Hair Removal Innovations 68

Beauty Launchpad

AUGUST 26, 2024

Beautynova Americas, part of Beautynova Group, representing brands milk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education.

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Sales Branding Marketing Education 52

Maxine Drake

APRIL 10, 2025

Because I believe your treatment menu is also a marketing strategy. On the esthetic side, estheticians play a key role in client education, skincare services, and building trust. Its a great way to bundle services, increase average spend per visit, and stand out in a crowded market. And dont underestimate your front desk.

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Medical Med Spa Chemical Peels Social Media 52

Lori Crete

JUNE 3, 2024

She says her education was “a perfect storm” that led her to create a beauty business. Listen in as Serena shares a fun behind-the-scenes story about her time working at Estée Lauder and a neuro-marketing tip on increasing retail sales.

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Skincare Sustainability Sales Marketing 78

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

Marketing 52

Marketing Social Media Branding Sales 52

Eminence Organics

OCTOBER 6, 2023

Through the education provided by the program, David quickly started learning about sustainable and regenerative agroforestry techniques that could directly benefit his land. Joining the Carbon Market Through his participation in the Trees for the Future program, David has also gained the ability to join the thriving carbon market.

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Sustainability Marketing Training Education 98

Spa Executive

MARCH 11, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

Marketing 52

Marketing Hospital Sales Management 52

Spa Executive

MARCH 12, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

Marketing 52

Marketing Hospital Sales Management 52

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). Esthetics is also an option for those already in business, marketing, or nursing, as those skills are a must for a successful esthetics career.

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Esthetician Waxing Esthetics Waxing Specialist 98

Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. Aleks Vranicic, VP of Sales & Technical Training at Vitelle Labs, will share industry insights from the manufacturing and scientific world.

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Skincare Brands Branding Skincare Clinic 52

Lipgloss and Aftershave

JUNE 5, 2024

Manon, a highly respected speaker and educator all over the world. Pilon will introduce new concepts, strategies, and marketing ideas, services, and products to stay current in today’s competitive market, as well as easy tools to integrate for your success. Get top, easy, and effective marketing ideas.

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Rosacea Sales Sustainability Marketing 52

Lipgloss and Aftershave

JANUARY 22, 2024

It will also show you how to tie your Instagram direct messaging, to your email marketing, website, and mobile apps to your social media marketing content. You will also learn how new millennium consumer behavior can drive sales as a result of your social media marketing efforts that come outside of your social media platforms.

Social Media 52

Social Media Marketing Sales Webinar 52

Associated Skin Care Professionals

AUGUST 31, 2023

Her first role was director of marketing and sales. Her responsibilities included hiring and training the initial sales force and creating the marketing strategy for BioPhotas' flagship LED light therapy product, the Celluma PRO. Denise earned her doctorate in traditional naturopathy early in her career.

Branding 40

Branding Management Sales Marketing 40

Lipgloss and Aftershave

FEBRUARY 13, 2024

This same esthetician had the lowest retail vs sales percentage in the whole chain. Delve into the ‘why’ of retailing in the esthetics industry, understanding client needs, and building a foundation for successful product sales. Elevate your expertise in esthetics retailing through this important educational journey.

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Treatments Sales Esthetician Skincare 52

My Salon Suite

FEBRUARY 3, 2023

Education: Continuing your education makes you a better stylist and salon owner. Hairstylists and barbers may qualify for education tax credits. “If To qualify for this credit, you must be enrolled at an eligible educational institution that participates in a student aid program run by the U.S. Department of Education.

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Education Partnerships Salon Office 52

Lipgloss and Aftershave

JANUARY 15, 2024

the market leader in therapeutic LED Light Therapy devices announced today that its Board of Directors has named Curtis A. ” Sales management has been bolstered with the promotion of Jerry Gutierrez to Director of International and Government Sales. BioPhotas, Inc., Cluff as the Company’s CEO.

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Management Therapy Sales Office 52

Lipgloss and Aftershave

APRIL 23, 2024

There will be 35+ Conference Classes , 125+ Hours of Free Education , 300+ Premiere Exhibitors – and be an L+A Exhibitor Instagram Content Creator! Keep your year ROCKIN’ with 3 days of education, connection, and fun in Las Vegas! L+A will show you how to tie your email marketing to your website. A $90 Value!

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Social Media Branding Education Marketing 52

Lipgloss and Aftershave

OCTOBER 10, 2024

I would give an educational presentation first, followed by treatments – to learn more about Botox parties check out my course. What events did in my business was not only provide free marketing, but I unknowingly built a community that would serve as the catalyst for my brand.

Marketing 52

Marketing Social Media Branding Networking 52

The Studio Academy of Beauty

JULY 31, 2024

The Hairstylist program is ideal for individuals who: Are passionate about hair styling and trends Enjoy creative and hands-on work Want to specialize in hair care and design Educator Program The Educator Program is tailored for experienced beauty professionals who wish to transition into teaching and mentoring future beauty experts.

Makeup 52

Makeup Esthetics Hair Removal Education 52

My Salon Suite

JANUARY 27, 2024

Todd also told us: “I have more profit now with product sales. With access to MY SALON Suite’s educational resources, Todd has expanded his skill set, delving into services such as Brazilian blowouts, balayage, and French cutting. The stress-free environment allows him to focus on continual self-education and growth.

Salon 75

Salon Work-Life Balance Sales Education 75

Maxine Drake

OCTOBER 27, 2023

Ongoing Training and Education To maintain your “super” status, continuous education is paramount. Competitive Edge In a crowded market, having “super” procedures can be your competitive advantage. This increases overall productivity and sales. This consistency is what will make you stand out.

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Esthetics Customer Service Safety Consultation 52