American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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Lipgloss and Aftershave

OCTOBER 3, 2023

Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. Dentists give free toothbrushes and toothpaste at every cleaning because they know it’s their responsibility to educate on home care! They come to you to get help with their skin.

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American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business!

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American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on! Benefits of Skincare Marketing Skincare marketing can help beauty brands transform the way they do business.

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American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

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The Organic Esthetician

JULY 21, 2020

Clarisonic’s brand education created a foundation for my personal passion for cleansing and definitely influenced my esthetics career. As the cleansing device category expanded and silicone options replaced nylon bristles, education and marketing brought to light the device’s shortcomings.

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American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Kim Gallo Esthetics

FEBRUARY 27, 2024

From basic skincare routines to targeted treatments and product recommendations, I’m here to provide you with expert advice that is both informative and educational. However, as consumers, it's essential to educate ourselves and understand which ingredients are beneficial for our skin. Myth #2: Natural products are always better.

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Aesthetics Exposed

MARCH 13, 2018

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Teenagers may not be the top demographic when it comes to marketing spa services and product sales, but a successful business must be able to meet all demographics.

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Southeastern Esthetics Institute

AUGUST 23, 2016

The level of education and the mindset required to work alongside physicians and nurse practitioners is exceptionally important - with a clear focus on cellular change, anatomy, hormones, and scientific methods being a critical need of the individual.

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Pivot Point International

SEPTEMBER 26, 2024

Explore the profound shifts in professional education within the beauty industry following the COVID-19 pandemic. This study sheds light on evolving behaviors among beauty professionals, the strategies employed by top brands to maintain engagement, and how educators can adjust their approach to better serve their audience.

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MedEsthetics

AUGUST 1, 2023

There is an abundance of business education courses taking place at Face & Body Northern California 2023, from marketing and branding to soft skills and professionalism.

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Pivot Point International

SEPTEMBER 3, 2024

Discover Davines Catalog Highlights The Discover Davines program is designed with education retention in mind. Made For Education Retention : The program includes carefully crafted interactive videos that deliver key messages in a way that’s easy for students to absorb.

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Salon Today

MAY 23, 2024

As New York passes legislation than evens the educational playing field for textured hair, Vagaro's VP of Marketing Charity Hudnall shares her personal story and her opinion on how things might change.

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Marketing Education 101

Pivot Point International

SEPTEMBER 16, 2024

Click here to see our entire Content Partner library, complete with catalogs that include business skills, money management, social media marketing, product knowledge and advanced beauty education. Enhance your student’s learning experience with additional education from industry experts!

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Rosy Salon Software

NOVEMBER 3, 2023

All of these tools will guide, educate, and promote home hair care products for you: The post Stop Selling Retail, Start Marketing It! When you use Rosy, you don’t have to try very hard to sell. appeared first on Rosy Salon Software.

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Spa Industry Association

MARCH 11, 2024

ATLANTA, GA, November 27, 2023 – ANDMORE℠ has announced a 2024 market calendar with 33 apparel, gift and home furnishings buying events to take place in Atlanta, High Point, NC, Las Vegas and New York City. Continue reading ANDMORE Announces 2024 Market Calendar at Spa Industry Association.

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Skin Inc

SEPTEMBER 28, 2023

spa business, spa marketing, spa business tips, spa customer service, spa client testimonials, spa management tips, spa management education, spa staff education

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New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation.

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Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. This is just another marketing tactic to cause panic and grab your attention, but ultimately nothing you need to worry about. That’s not putting any wear and tear on your skin.

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Atelier Esthetique Institute of Esthetics

MAY 1, 2024

And people beginning their esthetics education can enroll in the Master Esthetics Course and complete the whole training, including several advanced topics, in as few as 24 weeks. Market Your Business You’ve created a business; now you need to get the word out! Marketing your business is an important step in developing an audience.

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Spa Industry Association

FEBRUARY 15, 2024

Exhibits & Events Expand for July 2024 Edition ATLANTA, GA – February 15, 2024 – Registration is now open for the second annual Summer Casual Market Atlanta — with nearly 170 permanent showrooms and temporary exhibits and an expanded slate of events and education – July 15 – 18, 2024, at AmericasMart Atlanta. “As

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Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. They also serve as valuable tools for patient education, helping individuals set realistic expectations for their treatments. Additionally, high-quality before and after photos enhance marketing efforts, attracting potential clients by demonstrating transformation. medical aesthetics market.

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Spa Industry Association

DECEMBER 18, 2023

“ANDMORE is excited to welcome several new and returning industry partner organizations to the Atlanta and Las Vegas Markets for another season of industry connections and community,” said Karen Olson, ANDMORE executive vice president, chief marketing officer. .

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Renee Rouleau

JANUARY 19, 2024

In today’s saturated skincare market, it can be overwhelming to navigate through the countless options available. That’s why I believe that educating yourself on your skin type (starting with a skin type quiz !) If they all have access to the same ingredients, then what’s the difference? This is a fair point.

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AAAMS

MARCH 10, 2022

Conduct Market Research Market research is essentially about coming to deeply understand the broader ecosystem in which you aspire to be operating. “Aspire” is the key word here because you shouldn’t start planning to open your business until after you’ve done your market research.

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AAAMS

DECEMBER 19, 2024

Necessary certifications or continuing education credits. Build and Market Your Practice Once youre trained and certified, its time to start building your practice. Leverage marketing tools like a professional website, active social media presence, and patient reviews. How do I attract patients to my practice?

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Lipgloss and Aftershave

MARCH 5, 2025

While many of these are marketed as “non-invasive,” its essential to understand that this doesnt always mean they are without riskor that they fall within an estheticians legal scope of practice. The DermaJEM team will be available to answer questions and provide in-depth product education.

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Pivot Point International

FEBRUARY 10, 2025

DOWNLOAD NOW Strategic Partnerships Pivot Point is collaborating with renowned organizations and thought leaders to deliver innovative wellness solutions: The Vitality Project : In partnership with Elizabeth Faye , weve launched a groundbreaking wellness education catalog tailored specifically for beauty schools.

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The Studio Academy of Beauty

MAY 31, 2023

Discover how to become a beauty educator in the vibrant state of Arizona! From mastering essential skills to obtaining the necessary certifications, this guide can provide valuable insights into the steps required to become a trusted beauty educator. You should: Have a High School diploma or GED.

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The Dermatology Digest

NOVEMBER 27, 2024

Gerry Muhle (GM) : “At Galderma, a big part of what we do is injectable aesthetics, and the way that we go about educating our customers is through GAIN or the Galderma Aesthetic Injectors Network. There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets.

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