Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. So what should you know about being an esthetician and marketing on Tik Tok? Look to other spas, estheticians, cosmetic surgeons, etc.

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Esthetician Marketing Social Media Esthetics 78

Esthetician Edit

JANUARY 20, 2022

So you’re a licensed esthetician now. This doesn’t mean your education is over. Continuing Education courses are required for a very good reason. Whether you are a seasoned esthetician or a newly licensed beginner, there will always be new trends that evolve in the beauty industry. In fact, it’s just begun!

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Education Esthetics Esthetician Continuing Education 78

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Get Advanced Training Regardless of how long you’ve been working as an esthetician, there is always more to learn.

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Client Retention Esthetics Esthetician Social Media 139

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

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Esthetician Waxing Esthetics Waxing Specialist 98

My Salon Suite

JUNE 1, 2024

Whether you’re a stylist, esthetician, or nail technician, here are some inspiring ideas to help you achieve your summer goals and keep your chair busy all season long. Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations.

Social Media 98

Social Media Retail Products Customer Service Webinar 98

Lipgloss and Aftershave

MARCH 29, 2025

Standing out is and will remain essential for estheticians, practitioners, and spa owners to build a loyal client base and solidify their reputation as trusted experts. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites.

Medical 52

Medical Treatments Microneedling Chemical Peels 52

Aesthetics Exposed

MARCH 13, 2018

Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. Events can be elaborate with hundreds of people, or you can have smaller educational events on a more regular basis. Social media is fast-paced and all about staying current, so make sure you update these deals regularly.

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Sales Social Media Makeup Marketing 195

Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!)

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Vitamin C Ingredients Collagen Hyperpigmentation 195

Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

We recently had a photo shoot to showcase what it’s like to be an esthetician student at Atelier Esthetique Institute. Plus, some of my credits from my dentistry education transferred over, so I finished faster.” We brought in a handful of our recent Atelier Esthetique alumni to come in and demonstrate their skills for the cameras.

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Esthetician Waxing Social Media Skincare Brands 78

Maxine Drake

APRIL 10, 2025

When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isnt? Clients are done with social media gimmicks and overhyped skincare. Want to open a medical spa that actually makes money? Then dont treat it like a day spa with syringes.

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Medical Med Spa Chemical Peels Social Media 52

Diane's Blog

AUGUST 1, 2023

It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success. The answers were mixed, but the majority leaned toward not much esthetics-specific business education was included in the curriculum.

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Esthetician Social Media Esthetics Customer Service 52

American Esthetician Organization

OCTOBER 2, 2023

Leverage video marketing on YouTube – upload educational content such as helpful tips, tutorials and customer testimonials. Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas.

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Marketing Social Media Tools Branding 88

Renee Rouleau

MARCH 10, 2023

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. While this is mostly a good thing, I also think some ingredients have been unfairly demonized. Up next, learn more about how your skincare products are tested to ensure safety.

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Skincare Irritation Ingredients Sensitive Skin 195

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

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Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sustainability 88

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians. Lipgloss + Aftershave worked closely with The Skin Games in 2018 and 2019. “I

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Partnerships Lash Lift Social Media Makeup 98

American Esthetician Organization

SEPTEMBER 27, 2023

Utilize Digital Marketing Strategies Leverage social media marketing, influencer collaborations and content marketing to reach target customers and build brand awareness. Social media marketing Building a strong social media presence on platforms like Facebook and Instagram is key for successful skincare marketing.

Marketing 88

Marketing Skincare Social Media Branding 88

NIMA Institute

SEPTEMBER 1, 2023

Aspiring estheticians have the opportunity to make a positive impact on people’s lives by enhancing their natural beauty and well-being. Obtain a License: After passing the exam, apply for your esthetician license from your state’s regulatory agency. Why Choose a Career as a Licensed Esthetician?

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Esthetician Esthetics Ethics Social Media 52

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 16, 2023

Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales. The popularity of social media has made it easier than ever before for brands to make an impression on customers, encouraging them to purchase products from skincare companies.

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Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 4, 2023

What’s more, it’s also key to stay active on digital platforms such as social media channels and directories to gain visibility from potential clients. Utilize this feature of social media carefully as it’s an effective way of connecting with customers which also helps build trust among potential clientele.

Marketing 88

Marketing Social Media Branding Therapy 88

New Age Spa Institute

AUGUST 1, 2024

Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation. Avoid terms like “menopausal”; instead, focus on educational content about hormone shifts. What Emerging Trends Should Estheticians, Cosmetologists, Massage Therapists, And Nail Techs Watch Out For?

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Esthetics Education Innovations Marketing 52

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

The Studio Academy of Beauty

MAY 31, 2023

Discover how to become a beauty educator in the vibrant state of Arizona! From mastering essential skills to obtaining the necessary certifications, this guide can provide valuable insights into the steps required to become a trusted beauty educator. You should: Have a High School diploma or GED.

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Education Continuing Education Continuous Education Portfolios 52

Associated Skin Care Professionals

AUGUST 25, 2023

Blog Posts Bioelements is elated to announce the winners of its 2022 Esthetics Entrepreneur Award, which was created to support up-and-coming estheticians pursuing a path to professional skin care entrepreneurship. 

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Esthetics Entrepreneurship Social Media Esthetician 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health. Social Media Influence L+A attended two press conferences while at IMCAS. A major theme is the impact of social media on esthetic services and the client’s expectations.

Skincare 52

Skincare Social Media Ethics Branding 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

As an esthetician and product developer, deeply immersed in the world of skincare education, I’ve personally navigated this journey and am here to empower my fellow beauty professionals embarking on the exciting business endeavor of creating your own products! Do not think of this as “selling” to your clients.

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Social Media Branding Skincare Education 78

Beautifully Yours Metro

MAY 25, 2022

This woman gives real advice, and new information for estheticians to put in place for their businesses minus the painful webinar. She agreed, and so here is some of her top advice for estheticians in 500 words or less. She agreed, and so here is some of her top advice for estheticians in 500 words or less.

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Esthetician Webinar Social Media Marketing 52

American Esthetician Organization

OCTOBER 30, 2023

Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit. Utilizing visual media such as videos and images Utilizing visual media such as videos and images has emerged as a powerful tool to help beauty brands grow their business.

Marketing 88

Marketing Social Media Sales Branding 88

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

An interview with Joshua Maniscalco This month, we sat down with an esthetician of over 18 years and skin care formulator Joshua Maniscalco. I was her first esthetician. I really wanted to learn more about the science of skincare, and after that job, I went to an actual MedSpa that had lasers and needed an esthetician.

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Esthetician Esthetics Skincare Branding 78

New Age Spa Institute

AUGUST 8, 2024

This shift provides greater independence, versatility, and opportunities for clinically trained estheticians, allowing them to expand their practice and offer specialized treatments. As revealed this year 2024, the scope of practice for estheticians is possibly evolving with introduction of IL house bill 4281.

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Esthetics Education Esthetician Social Media 52

Lipgloss and Aftershave

SEPTEMBER 25, 2023

It’s the question I come across all too often in the local and wider-sphere chat groups and communities in the “wild wild west” world of social media. Responsibility of the Esthetician We’re in a time when we as a society have become conditioned to expect and demand instant gratification.

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Chemical Peels Skincare Routine Social Media Skincare 98

American Esthetician Organization

SEPTEMBER 13, 2023

As pet owners become more educated about skincare ingredients and practices, they seek out products that align with their own values and preferences. The post Pet Industry and Its Effect on Skincare Market appeared first on American Esthetician Organization.

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Marketing Skincare Skincare Brands Skincare Routine 164

New Age Spa Institute

MARCH 6, 2024

Our journey to the Aesthetic and Anti-Aging Medicine World Congress (AMWC) Americas in Miami Beach is a testament to our never-ending quest for knowledge, innovation, and excellence in the beauty and wellness education sector. Our continuing education tracks are designed to elevate estheticians to true professionalism.

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Innovations Continuing Education Continuous Education Education 52

New Age Spa Institute

MAY 25, 2023

Trade School for Skin Specialists Des Plaines Illinois esthetician school, New Age Spa Institute provides esthetics programs and certifications to enrich your professional excellence through carefully designed curriculums aimed at providing you with our proven formula of success. Esthetician training programs are unlike cosmetology programs.

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Clinic Entrepreneurship Esthetics Esthetician 52

New Age Spa Institute

JULY 6, 2023

Following graduation, many beauty students and esthetics students find themselves craving more hands-on training, specialist training programs, and further esthetics education beyond the basic esthetician program. Among these industry leaders were New Age Spa Institute educators doing what they do best.

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Esthetics Skincare Esthetician Medical Esthetics 52

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. I became a licensed esthetician and owner of The Skin Design Studio located in Arlington, Texas in 2022.

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Branding Training Medical Customer Service 52