American Esthetician Organization

OCTOBER 4, 2023

Are you a therapist looking for ways to grow your practice? Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. We’ll cover everything from website optimization to referral programs so you can tailor-make an effective marketing strategy for success.

Marketing 88

Marketing Social Media Therapy Branding 88

Renee Rouleau

OCTOBER 3, 2023

I’ve always said that growing older is a privilege, and I truly believe that! There are so many wonderful things that come with age, like wisdom, confidence, and experience. That said, there are other things that come with age that aren’t so wonderful—like changes in the skin, for instance. Over time, signs of aging like lines, wrinkles, brown spots, and loss of tone can become apparent.

Ingredients 195

Ingredients Vitamin C Moisturization Collagen 195

MedEsthetics

OCTOBER 5, 2023

Tummy tuck had 56.6 million total hashtag views on Tik Tok and Instagram within the last 30 days, topping the list. Rhinoplasty, nose job, filler and facelift rounded out the top five, according to a study by The Ratio by Body Math.

Social Media 158

Social Media Surgery Injections 158

Atelier Esthetique Institute of Esthetics

OCTOBER 2, 2023

Waxing is one of the most popular forms of hair removal and is a frequently requested esthetic treatment at spas across the world. But if you’re looking to get a hair waxing treatment or are an esthetician curious about becoming a licensed waxing professional yourself, you’re not alone! Learn all of the basics you need to know about waxing for hair removal!

Hair Removal 148

Hair Removal Waxing Facials Esthetics 148

Les Nouvelles Esthetics & Spa

OCTOBER 3, 2023

Physical and mental relaxation in one Rollersagehyanga massage is a treatment that is done by rolling stones and massaging the body to help relax the muscle. It also promotes mental relaxation with the sound of marbles. With Rollersagehyanga massage, we increase the accumulation of Qi, or the circulating life force whose existence and properties are the basis of Chinese philosophy and medicine.

Treatments 147

Treatments 147

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Salon Today

OCTOBER 4, 2023

Want to get a jump start for the New Year? Coach Dawna Jarvis is back with a foretelling blog predicting some of the biggest beauty business trends for 2024.

Salon 111

Salon 111

Lipgloss and Aftershave

OCTOBER 3, 2023

Think spa retail success comes from selling? You’re dead wrong! Don’t ever “sell” a product or service to a client. It’s the number one way to ensure they’ll never buy anything from you! Selling Doesn’t Work – So Don’t Sell “I’ve taught professional development courses to estheticians and spa professionals since 2000 and the one thing I know is that they hate to sell!

Education 98

Education Aromatherapy Skin Health Makeup 98

American Esthetician Organization

OCTOBER 2, 2023

Are you a cosmetologist looking to build up your beauty business? Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

Marketing 88

Marketing Social Media Tools Branding 88

MedEsthetics

OCTOBER 4, 2023

The New Trio combination cream could be a potential alternative to Kligman's Trio, the gold standard treatment for melasma, outperforming it in clinical trials.

Treatments 113

Treatments Clinic 113

Salon Today

OCTOBER 6, 2023

While Massachusetts has the highest rate of small business survival in the U.S., Washington takes the top spot as the state with the lowest chance of survival over three years for a small business.

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Spa Executive

OCTOBER 2, 2023

A recent study has found that sleep aromatherapy may notably enhance memory, suggesting a non-invasive method protect against dementia. A new study by neuroscientists from the University of California, Irvine indicates that exposure to scent during sleep can notably enhance memory. Researchers say the findings indicate a non-invasive method to bolster memory and potentially protect against dementia.

Aromatherapy 98

Aromatherapy Tools Marketing Management 98

Skin Inc

OCTOBER 3, 2023

Social media is unavoidable when it comes to marketing in any industry. The question is though, which platform provides better educational content, and which is just more fun to watch?

Social Media 98

Social Media Education Marketing 98

MedEsthetics

OCTOBER 5, 2023

Using Syndeo’s connected interface, Cowshed estheticians can personalize each treatment according to a client’s unique skin needs and preferences, delivering an immediate Hydrafacial glow.

Esthetician 78

Esthetician Treatments 78

Les Nouvelles Esthetics & Spa

OCTOBER 3, 2023

Using your voice to build your brand Over the past decade it has become apparent that any business which aims to set itself above the competition would be wise to consider how impactful video and audio podcasting can be. Podcasting in both audio and video form creates a unique opportunity for entrepreneurs, iconic brands and celebrity beauty influencers to create their own little world to an algorithmically scaled audience with their chosen message, product, or offering.

Branding 78

Branding Product Review Innovations Skincare 78

Beautiful With Brains - Skincare

OCTOBER 3, 2023

Ready for the best cleansing tips? I know what you’re about to say. “Cleansing is the easiest thing in the world. You can’t do it wrong. Tell me something I don’t know instead, Gio.” Well, I’ll tell you this: You can do cleansing wrong. I did it wrong for years. And, you’re probably doing it […] The post 6 Simple, But Often Ignored, Skin Cleansing Tips appeared first on Beautiful With Brains.

Skincare 89

Skincare 89

Skin Inc

OCTOBER 2, 2023

Making sure to do some pre-planning on your offerings, promotional deals and marketing strategies can help you maximize what you offer your clients and your holiday profits.

Marketing 98

Marketing Customer Service 98

MedEsthetics

OCTOBER 5, 2023

The AI Chat Assistant is capable of managing incoming messages from various platforms to ensure that practices maintain unified, effective patient communication across digital spectrums.

Management 78

Management 78

Les Nouvelles Esthetics & Spa

OCTOBER 3, 2023

Unveiling Its Transformative Effects The perfect eyebrow is a highly sought-after beauty trait, as it can help enhance the overall appearance of theface. The good news is that there’s a simple technique for achieving this elusive goal: eyebrow mapping. Eyebrow mapping ensures that each individual has a personalized brow definition tailored to their unique face size and shape.

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Eminence Organics

OCTOBER 5, 2023

Gua Sha For The Face And Neck Written By: Sarah Elliott Let's face it, you've been hearing about gua sha a lot over the past couple of years and it looks like the ancient practice is here to stay. Search “gua sha” on TikTok and you’ll be flooded with impressive before-and-after videos showing off the transformative results of this tiny tool. A gua sha routine is said to minimize the appearance of fine lines and wrinkles, reduce inflammation and sculpt the face (hello, cheekbones).

Facial Massage 85

Facial Massage Tools Hydration Facials 85

Beauty Launchpad

OCTOBER 3, 2023

Dawn Bradley (@dawnbradleyhair) shares five effective ways to reduce anxiety and foster a calm atmosphere for yourself and your clients.

Education 98

Education 98

MedEsthetics

OCTOBER 3, 2023

The brand announced its telehealth debut with the launch of its Clearstem Acne Lab Test, which assesses biomarkers in blood to identify consumers' unique root cause(s) of acne for personalized treatment.

Branding 78

Branding Treatments 78

Dermatology Times

OCTOBER 3, 2023

In a cohort of patients in the UK, investigators found that SARS-CoV-2 was associated with increased incidence of several immune-mediated inflammatory diseases, with psoriasis among them.

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Lori Crete

OCTOBER 2, 2023

I am proud of the type of members I attract to the Beauty Biz Club and my guest today, Cherrie Sludock, is a shining example. An active and long-time member of the Beauty Biz Club, Cherrie got licensed as an aesthetician in Connecticut, the last state in the country to offer a licensed aesthetician program in the country. She says that her beauty biz saved her soul during her struggle with mental health during the pandemic.

Marketing 83

Marketing 83

Beautiful With Brains - Antiaging

OCTOBER 5, 2023

Are you curious about the benefits of Retinaldehyde, the new retinoid on the block? Lately, I’ve been cheating on Retinol with its cousin, Retinaldehyde. I know, I know. But, hear me out before judging me. I first met Retinol in my mid-20s. It promised to help me fight those pesky crows’ feet that were already […] The post Retinaldehyde: The Benefits Of Retinol Without The Irritation?

Retinol 82

Retinol Irritation Sensitive Skin Ingredients 82

MedEsthetics

OCTOBER 4, 2023

Hand & Stone will work with Clear Start by Dermalogica on The Prevent & Glow and Clear Start Body treatments as well as add the Dermalogica Pro Pen to its treatment menu.

Treatments 78

Treatments 78

Beauty Launchpad

OCTOBER 5, 2023

Anthony Montoya (@am_hairstylist) is an editorial hairstylist and educator at Profiles Salon in Los Angeles, CA.

Salon 105

Salon Education 105

Salon Today

OCTOBER 4, 2023

California is searching to dress up as a Skeleton or Weird Barbie this Halloween. See the most Googled costumes in each state.

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Eminence Organics

OCTOBER 6, 2023

Trees For The Future: One Farmer's Story Written By: Taryl Stelmaschuk At Eminence Organic Skin Care , we’re bursting with gratitude for everything nature gives us. From fruits and seeds to herbs and flowers, so many plants play an essential role in our health, our diets and, of course, in skin care. We feature potent botanicals in every product, so we’ve seen the power of organics firsthand.

Sustainability 76

Sustainability Marketing Training Education 76

Dermatology Times

OCTOBER 6, 2023

This Body-Focused Repetitive Behaviors Awareness Week, Dermatology Times is spotlighting the role of the only donor-supported nonprofit organization for dermatillomania in spreading awareness and education of skin picking.

Dermatology 83

Dermatology Education 83

Beauty Launchpad

OCTOBER 5, 2023

Beauty Launchpad's Instagram followers provide their advice for how they would approach conflict with their fellow salonmates.

Education 98

Education 98

Beautiful With Brains - Skincare

OCTOBER 4, 2023

Do your skincare products expire? Sure, nothing lasts forever. But how long do your lotions and potions last – especially when you haven’t even opened the bottle yet? ? I’m a skincare magpie. Always looking for the next big thing. And when I find it, the old one gets unceremoniously dumped into a drawer. But, […] The post When Do Skincare Products Expire?

Skincare 73

Skincare 73

Skin Inc

OCTOBER 5, 2023

When it comes to treating sensitive skin, it can be tricky waters to swim in. LaFlore Live Probiotic Skincare is bringing you a solution to confidently treating your clients with sensitive skin.

Sensitive Skin 75

Sensitive Skin Skin Issues Skincare 75

Dermatology Times

OCTOBER 5, 2023

The designation now applies to all approved indications, which includes dermatologic conditions such as psoriatic arthritis, plaque psoriasis, and hidradenitis suppurativa.

Dermatology 81

Dermatology 81