Sat.Dec 03, 2022 - Fri.Dec 09, 2022

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The Ultimate Salon Marketing Guide

Starpil Wax

Owning your own business means not just providing services to your customers independently, but also taking on all of the responsibilities that your business requires outside of just giving great results. Being a small business owner means running your operation, balancing costs, and staying profitable despite changes in trends, seasons, or demand. Table of Contents Key Aspects of a Salon Marketing Strategy Email Marketing for Salons Social Media Marketing for Salons How to Retain Salon Busines

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Aesthetic Medicine Trends

AAAMS

You know there’s something big going on when McKinsey & Co. starts paying attention. McKinsey & Co., the world’s premier corporate consulting firm and the definitive source for all things business, recently devoted an in-depth article to the rapid growth of the global aesthetic medicine market size. The firm — a hard-nosed authority looked to by enterprise executives, venture capitalists, and White House policy leaders —wouldn’t be caught dead dabbling in the beauty space without good re

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Skin Depth Ep32 – December 8 – Microcurrent Tips and Techniques ft. Malinda McHenry

Lira Clinical

Microcurrent Tips and Techniques ft. Malinda McHenry In today’s episode of A Skindepth Convo, Metaxia and Francine are joined by long-time industry expert, Malinda McHenry. Malina, known as the “Esthetic Professor,” is a practicing cosmetologist, esthetician, instructor, author, and speaker. Listen now as they discuss the cosmetic benefits vs. the long-term, sustainable, rejuvenating results from micro current skincare.

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Kao Study and Documentary Illustrate How a Salon Visit Pays Off on Personal Wellbeing

Salon Today

Kao commissions a study with YouGov to determine consumer sentiments about their salon visits, while a film produced by BBS StoryWorks shows that a salon appointment is about much more than a haircut.

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How to Protect Your Hair During Sleep

Hollywood Institute

Bedhead happens to everyone. But it can be prevented! How you care for your hair when you sleep matters more than you think. Sleeping with long hair or hair unsecured can quickly become a bit of a hairy situation — matted strands, knots and frizz, it happens. And it makes for a bad hair day. Eventually, it will cause further damage and hair breakage as well.

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Why Customer Service Is Essential As An Esthetician

The Skin Institute

In any business where you are interacting with people, you will need to have some basic customer service skills. Estheticians are closely involved with their clients and often have to fill time talking with their clients. Having good communication and a friendly atmosphere will help improve your business and career as an esthetician. Here are some reasons why customer service matters and how you can improve your dealings with clients.

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2023 Salon Interior Design Trends

Salon Today

As we say au revoir to 2022, we welcome 2023 with the excitement and expectation of bright new ideas and forward-focused thinking. But to predict what salon and spa interior design styles will be trending, we need to reflect a bit on the year we’re leaving behind.

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6 Tips to Enter 2023 with Healthy Skin

Academic Alliance in Dermatology

With the new year right around the corner, now is the perfect time to revamp your beauty and skincare routine. Healthy skin is beautiful skin, so it’s essential to practice good habits and care for your skin with intention. At Academic Alliance in Dermatology, we are committed to helping you achieve your healthiest skin possible, so we are excited to offer the following tips to help you achieve a radiant complexion in 2023.

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Mindbody

It took Rachel Cloud, Sr. Technical Writer at Mindbody, some time to learn that she's a leader, a leader of her own journey.

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Facelifts Have Come a Long Way—Here’s What You Should Know

Renee Rouleau

As a professional esthetician, I know firsthand the power of a good skincare routine. Skin quality is a huge component of aging— it includes elements like brightness, evenness of tone, and hydration. In this golden age of skin care, we have the ability to preserve these elements better than ever before. While skin care can take us a long way, there are certain components of aging it will just never be able to address.

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6 Money Management Moves for Successful Salon Ownership

Salon Today

Oftentimes, salon owners cringe at the thought of looking at their finances. But you know it’s important. In order to make financially sound business decisions, it is essential for every salon owner to take the necessary steps in managing their finances.

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If Your Dream Is to Launch a Beauty Product, Here's How to Make it a Reality

Salon Today

Have a great idea for a new line or thinking about launching your own product? It's hard to know where to even start. Get expert advice from Cody Fullerton, vice president of business development at Prime Matter Labs.

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2022 STAMP Honorees in Digital Marketing

Salon Today

From a doctor-inspired Instagram Reel to a series Zodiac retail email newsletters, SALON TODAY reveals the eleven 2022 winners in the Digital Marketing category for STAMP.

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25 Gift Sets You Need in Your Holiday Retail Section

Salon Today

Whether your clients are shopping for their loved ones or treating themselves this season, they’re sure to adore these holiday gift sets from some of our favorite brands.

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Rethink Your Wellness New Year’s Resolutions

Salon Today

A new mindset is needed when it comes to a better 2023. Learn some tricks from best-selling author, Instagram, and Tik Tok influencer Beth Linder-Moss.

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2022 STAMP Honorees in Campaign Marketing

Salon Today

From a celebrity bartending event to a philanthropic tote, STAMP explores the 2022 honorees in the category of Campaign Marketing.

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Eufora 2023 Color Trend Vision

Salon Today

The Color Team at Eufora is challenging colorists to explore new color options with their seasonal Get the Look campaign.

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Fairy Tales Hair Care Hires VP of Ecommerce

Salon Today

Fairy Tales Hair Care hires Natalie Haddox-Davis as VP of Ecommerce.

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