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Shine Bright: Summer Goals for Beauty Professionals to Rule Their Businesses

My Salon Suite

Consider introducing summer-themed services like beachy waves, sun-kissed highlights, or hydrating facials that combat sun damage. Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations. Happy clients are more likely to return and refer your services to others.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Understanding which groups are interested in the services and products offered by your business is vital when it comes to effective marketing.

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How to Run a Successful Salon: Complete Guide

Starpil Wax

Running a beauty salon isn’t for everyone, and takes a lot of planning and strategizing in order to ensure your ongoing success. We’ve got your complete guide to running a successful salon - the right way! Determine Your Readiness Opening a salon takes a lot of time, money, and preparation to make more.

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Effective Marketing Ideas For Estheticians To Attract New Clients

American Esthetician Organization

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Investing in high-quality visuals like professional photography will create a visually appealing image of who you are, while building client trust and creating a personable connection with potential customers.

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How I Become a Nail Technician

New Age Spa Institute

Nail technicians may begin work in beauty salons and nail salons, spas and wellness centers, hotels and resorts, and film / fashion / television. It involves consulting with clients to understand their needs, recommending nail care treatments, and creating customized nail designs.

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Becoming a Licensed Esthetician: A Rewarding Career Choice in 2023

NIMA Institute

Versatility: Estheticians can work in various settings, including salons, spas, medical practices, resorts, and even as freelancers. Job Growth: The demand for skincare and beauty services is on the rise, ensuring a steady flow of job opportunities.

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11 easy ways to improve retail sales in your spa

Spa Executive

Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Run promotions and incentives: Offer special promotions, discounts, or loyalty programs to incentivize customers to make retail purchases. Improve retail sales with these 11 easy strategies.

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