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2025 travel & wellness trends according to the experts

Spa Executive

We asked global wellness and hospitality experts this question: What trends do you see emerging in wellness and travel for 2025, and how can hotels and spas prepare and adapt? Here’s what our experts had to say about the ways hospitality businesses are reshaping their approaches to meet the evolving expectations of today’s traveler in 2025.

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Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 

Spa Executive

Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group. Paul Hawco (PH): I have been in hospitality for three decades and it has been my entire career. Please talk about your role and what it entails.

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Patina Osaka’s Ellen Franke on the hotel’s unique wellness offerings & 2025 trends

Spa Executive

Guests can expect transformative experiences that celebrate Osaka’s rich heritage while embracing Patina’s commitment to sustainability and innovation. Ellen Franke brings a wealth of global experience and a deep commitment to transformative hospitality to her role as General Manager of Patina Osaka.

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9 things your human employees can do that technology can’t

Spa Executive

We all know that technology is rapidly transforming the hospitality industry and this is an incredibly beneficial development. 9 things human employees can do that technology can’t Provide empathy and emotional support: Emotional connection is key in hospitality, of course, and only human employees can connect emotionally with guests.

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Get creative with employee retention in hospitality & wellness

Spa Executive

Some innovative solutions for employee retention in hospitality. And yet, the hospitality industry just can’t seem to solve this pesky staffing problem. Why does employee attrition in hospitality remain high? Recruitment and retention costs time and money, things nobody can afford to waste. Learn more at book4time.com.

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Why your employee experience matters as much as your guest experience

Spa Executive

As much as we like to focus on customer experience and guest experience, employee experience is an equally important element of success in hospitality. Companies with great EX were found to be more innovative and profitable and to have higher levels of customer satisfaction.

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How people really feel about the AI customer experience

Spa Executive

As the luxury hospitality industry integrates more artificial intelligence (AI) into its operations the need to balance technological innovation with the human touch is becoming increasingly important. How people really feel about the AI customer experience. NPS® is 72 points higher for human service agents than for AI.