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Furthermore, having a robust online presence allows businesses to effectively communicate with customers by responding quickly to their queries or complaints—which leads to better customerservice satisfaction levels.
The fallout from the global pandemic has also prompted shoppers to consider ethically sourced, packaged, and manufactured goods. With the rapid growth of e-commerce, numerous innovative companies have emerged to meet consumer demands. As a result, the market for natural and organic cosmetics is expected to reach $22 billion by 2024.
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