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What Device Did This Award-Winning Esthetician Select For Her Spas? 

Lipgloss and Aftershave

Melissa Mercado is an award-winning esthetician in THE SKIN GAMES! Find out why this award-winning, esthetic trainer recommends her most-used device to so many estheticians. Melissa and twelve employees, including three other estheticians, work in this location. She’s been a licensed Cosmetologist since 2003. Too many to count.

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Shine Bright: Summer Goals for Beauty Professionals to Rule Their Businesses

My Salon Suite

Whether you’re a stylist, esthetician, or nail technician, here are some inspiring ideas to help you achieve your summer goals and keep your chair busy all season long. Revamp Your Service Menu Summer is synonymous with change and renewal. Take advantage of online courses, webinars, and workshops to refine your skills.

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Top Skincare Marketing Tips To Boost Your Skincare Business

American Esthetician Organization

Microinfluencer marketing enables business owners pitch products/services to the right buyers ,those who may genuinely be interested ,at no cost by tagging them on social media posts which appear natural without being intrusive thus consequently bringing more followers organically.

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How to Avoid Shiny Object Syndrome in Your Practice

Nutritional Aesthetics Alliance

I did just about everything that you would learn and apply as an esthetician. But, as you start to determine, what services you really want on your menu, you do want to do just that. When clients call asking for that, I tend to think that maybe they’re not looking for what I do, which is a customized service.

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Repêchage® Previews the New T-Zone Balance Classic Facial for Global Business, Beauty and Wellness Industry Leaders at the Day of Empowerment 2023

Lydia Sarfati

On December 4, 2023, Repêchage and the Sarfati family hosted US media, spa and salon owners and managers, estheticians and medical esthetics professionals and from 12 countries worldwide for its annual full day of inspiration, education, business innovation and networking at the Day of Empowerment at the EnVue Hotel in Weehawken, NJ.

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