American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. Market research helps in identifying customer needs, determining their buying behavior, analyzing competitive analysis, assessing the potential success of product launches, and increasing sales growth.

Marketing 88

Marketing Skincare Social Media Branding 88

Lipgloss and Aftershave

FEBRUARY 13, 2024

What is radiant retailing and why aren’t the professional skincare treatments that estheticians provide enough to change skin? If estheticians aren’t providing home care options to boost skin health – they’re allowing someone else to earn thousands of dollars per year. Meaning, she sold very little home care to her clients.

Treatments 52

Treatments Sales Esthetician Skincare 52

American Esthetician Organization

OCTOBER 25, 2023

From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services. Traditional Medical Spa Marketing Ideas These involve well-known advertising techniques, utilizing target audiences and relying on positive referrals from existing customers.

Marketing 88

Marketing Medical Social Media Customer Service 88

California Skincare Supply

MARCH 31, 2022

You’re going to start your own esthetician business! You’ve graduated from esthetician or cosmetology school. In this blog post, we’re going to focus on the must-have equipment & supplies every esthetician needs. There are two mentalities when it comes to purchasing esthetician equipment. How exciting.

Esthetician 52

Esthetician Waxing Sanitation and Sterilization Facials 52

The Studio Academy of Beauty

JULY 31, 2024

What You’ll Learn If you are a student in our esthetician program, you can learn the skills needed to make people feel confident in their own skin. This program is perfect for those who have a keen interest in skincare and wish to help others achieve healthy, glowing skin.

Makeup 52

Makeup Esthetics Hair Removal Education 52

Aesthetic Back Bar

AUGUST 26, 2023

For example, the receptionist is in charge of the front area and walkway while the esthetician disinfects the treatment rooms. During the treatment, the client should feel at ease that the esthetician is clean and providing a safe space to work on their skin. Customer service is important to uphold in building a secure business.

Hospital 36

Hospital Sales Chemical Peels Customer Service 36

American Esthetician Organization

OCTOBER 20, 2023

When done right, marketing can help boost revenue and give customers an unforgettable experience. Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Let’s get started!

Tools 88

Tools Marketing Social Media Client Retention 88

American Esthetician Organization

OCTOBER 30, 2023

influencer marketing campaigns lend themselves well towards creating lasting connections between consumers and brands – driving sales along the way! Providing Transparent Pricing Strategies Being upfront about prices and offering discounts and promotions can help boost sales while keeping your customers loyal.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 18, 2023

Furthermore, having a robust online presence allows businesses to effectively communicate with customers by responding quickly to their queries or complaints—which leads to better customer service satisfaction levels.

Marketing 88

Marketing Social Media Branding Sustainability 88

American Esthetician Organization

OCTOBER 11, 2023

Building a dedicated community of customers can drive brand awareness, customer loyalty, build relationships, and increase sales. Influencer marketing is a key component of effective beauty industry marketing that helps businesses build awareness, reach new customers, and promote their products to a more targeted audience.

Marketing 88

Marketing Social Media Branding Sales 88

Nutritional Aesthetics Alliance

MARCH 30, 2023

I did just about everything that you would learn and apply as an esthetician. But, as you start to determine, what services you really want on your menu, you do want to do just that. When clients call asking for that, I tend to think that maybe they’re not looking for what I do, which is a customized service.

Waxing 195

Waxing Education Marketing Skincare 195