American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

The gravity of the extractions guides the esthetician’s choice between red light therapy and/or oxygen treatment, both pivotal in catalyzing the skin’s healing journey. Marketing Attracting new clients and encouraging their return involves a combination of effective marketing strategies and outstanding customer service.

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Customer Service Social Media Marketing Retail Products 78

Maxine Drake

OCTOBER 5, 2021

If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. As long as there is a desire to look and feel great, estheticians will be needed.

Esthetician 52

Esthetician Hair Removal Social Media Skincare 52

The Studio Academy of Beauty

DECEMBER 16, 2022

You might be wondering what the difference is between an esthetician and a medical esthetician. Chances are, you’ve heard of both an esthetician and a medical esthetician. While they do share similarities, there are differences when it comes to training, careers, and services they can provide.

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Esthetician Medical Medical Esthetics Esthetics 52

Diane's Blog

AUGUST 1, 2023

It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success. question, here's a simple answer: Give your services away for free. To answer the "How do I acquire new clients?" So we really can't blame the schools.

Esthetician 52

Esthetician Social Media Esthetics Customer Service 52

My Salon Suite

JUNE 1, 2024

Whether you’re a stylist, esthetician, or nail technician, here are some inspiring ideas to help you achieve your summer goals and keep your chair busy all season long. Revamp Your Service Menu Summer is synonymous with change and renewal. Happy clients are more likely to return and refer your services to others.

Social Media 98

Social Media Customer Service Retail Products Webinar 98

California Skincare Supply

SEPTEMBER 21, 2021

Every esthetician will tell you, it's an exciting time to be in the professional skincare industry. Here’s what estheticians, dermatologists and every skincare professional needs to know. Look for reputable industry brands and distributors who offer customer service and continuing education to go with the products they retail.

Tools 52

Tools Esthetician Skincare Facials 52

Aesthetic Back Bar

MAY 25, 2024

Learn how to pull reports by contacting customer services or watching help videos to become familiar with the site. Keep track of the following; Sales Expenses Overhead Website Marketing Customer follow up Conversion rate Profitability of your services and products. Most importantly, figure out your cash flow.

Esthetician 36

Esthetician Sales Customer Service Salon 36

Aesthetic Back Bar

MAY 25, 2024

Learn how to pull reports by contacting customer services or watching help videos to become familiar with the site. Keep track of the following; Sales Expenses Overhead Website Marketing Customer follow up Conversion rate Profitability of your services and products. Most importantly, figure out your cash flow.

Esthetician 36

Esthetician Sales Customer Service Salon 36

California Skincare Supply

SEPTEMBER 21, 2021

Every esthetician will tell you, it's an exciting time to be in the professional skincare industry. Heres what estheticians, dermatologists and every skincare professional needs to know. Look for reputable industry brands and distributors who offer customer service and continuing education to go with the products they retail.

Tools 52

Tools Esthetician Skincare Facials 52

Nutritional Aesthetics Alliance

MARCH 30, 2023

I did just about everything that you would learn and apply as an esthetician. But, as you start to determine, what services you really want on your menu, you do want to do just that. ” And then you can create your marketing plan around that. So maybe the practitioner has created their own wonderful custom facial protocol.

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Waxing Education Marketing Skincare 195

Lydia Sarfati

DECEMBER 13, 2023

On December 4, 2023, Repêchage and the Sarfati family hosted US media, spa and salon owners and managers, estheticians and medical esthetics professionals and from 12 countries worldwide for its annual full day of inspiration, education, business innovation and networking at the Day of Empowerment at the EnVue Hotel in Weehawken, NJ.

Facials 105

Facials Vitamin C Webinar Hydration 105

Starpil Wax

JULY 6, 2023

You should only start the process of striking out on your own once you’ve built up your loyal clientele who will follow you to your new place, have at least 6 months' worth of rent saved up in anticipation of your opening, and have the proper licenses for your services.

Salon 52

Salon Customer Service Waxing Marketing 52

Aesthetic Back Bar

JUNE 28, 2024

How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. Remember, we are on the track to a 5 star review as an esthetician.

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Esthetician Consultation Consultations Facials 36

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Teresa has been a Licensed Esthetician in California, since 2015. I always kept an eye on the European market, as they were always ahead of the game aesthetically, compared to us here, in the USA.

Skincare Brands 52

Skincare Brands Branding Skincare Chemical Peels 52

Style Seat - Business Growth

JULY 23, 2024

Consider your target market as well. Understanding your target audience will help you tailor your services, pricing, and marketing strategies to attract and retain clients. Develop a comprehensive business plan With your spa concept and target market in mind, it’s time to create a detailed business plan.

Legal 40

Legal Customer Service Sanitation Marketing 40

Style Seat - Business Growth

JULY 23, 2024

Consider your target market as well. Understanding your target audience will help you tailor your services, pricing, and marketing strategies to attract and retain clients. Develop a comprehensive business plan With your spa concept and target market in mind, it’s time to create a detailed business plan.

Legal 40

Legal Customer Service Sanitation Marketing 40

California Skincare Supply

OCTOBER 5, 2022

Meanwhile, on the professional side, estheticians and skin care therapists are enamored with hydrodermabrasion’s many advantages for creating advanced protocols. You can also leverage positive momentum from your clients’ experiences to sell the service as a series, and achieve even better results through consistent treatment.

Facials 52

Facials Treatments Microdermabrasion Exfoliation 52

California Skincare Supply

OCTOBER 14, 2021

The Best Microdermabrasion Machines, Tips & Tricks for Professional Estheticians Is microdermabrasion making a comeback? Here is what estheticians, dermatologists, and plastic surgeons need to know. Originating in Europe in the early 90s, microdermabrasion has become a tried and true modality in many an estheticians treatment room.

Microdermabrasion 52

Microdermabrasion Exfoliation Chemical Peels Esthetician 52

The Studio Academy of Beauty

JULY 31, 2024

What You’ll Learn If you are a student in our esthetician program, you can learn the skills needed to make people feel confident in their own skin. This program is perfect for those who have a keen interest in skincare and wish to help others achieve healthy, glowing skin.

Makeup 52

Makeup Esthetics Hair Removal Education 52

California Skincare Supply

OCTOBER 14, 2021

The Best Microdermabrasion Machines, Tips & Tricks for Professional Estheticians Is microdermabrasion making a comeback? Here is what estheticians, dermatologists, and plastic surgeons need to know. They also tend to be more budget-friendly for small practices or solo estheticians. Or did it ever really go out of style?

Microdermabrasion 52

Microdermabrasion Exfoliation Chemical Peels Dermabrasion 52

Lipgloss and Aftershave

FEBRUARY 13, 2024

What is radiant retailing and why aren’t the professional skincare treatments that estheticians provide enough to change skin? If estheticians aren’t providing home care options to boost skin health – they’re allowing someone else to earn thousands of dollars per year. Meaning, she sold very little home care to her clients.

Treatments 52

Treatments Sales Esthetician Skincare 52

Starpil Wax

JANUARY 4, 2023

One of the most exciting things an esthetician can do is strike out on their own and start an independent business. We’ll also give you tips on defining your branding, service pricing, and the keys to successful services and getting repeat business. READ: The Ultimate Salon Marketing Guide Is Waxing a Profitable Business?

Waxing 52

Waxing Hair Removal Salon Legal 52

Starpil Wax

JANUARY 31, 2023

As a salon owner or independent professional, you also know that there’s a lot more that goes into working for yourself these days than just giving your clients amazing customer service and experiences that keep them coming back; you’re not just a business owner or a waxer, but a marketing agency, influencer, and content creator all in one.

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Waxing Branding Salon Customer Service 52