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Building a dedicated community of customers can drive brand awareness, customer loyalty, build relationships, and increase sales. Influencer marketing is a key component of effective beauty industry marketing that helps businesses build awareness, reach new customers, and promote their products to a more targeted audience.
The truth is most cosmeticproducts that you use right now aren’t drastically different than the things that people were using in the 1950’s and 60’s. According to a study published by Mintel the overall market growth in soap, bath and shower products was plus 2.7%. But sales of bar soaps have slipped 2.2%.
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