American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

The Beauty Brains

MAY 22, 2020

More evidence that cosmetic products in the US are not less safe than those in the EU and that cosmetic products are safe to use. Question 3 – Audio – Cyndi – Totally enamored by the chemistry behind our cosmetic products. Should I minor in business and marketing?

Cosmetic Products 40

Cosmetic Products Social Media Safety Marketing 40

The Beauty Brains

FEBRUARY 4, 2019

And cosmetic marketers, and marketing people in general, definitely take advantage of this phenomena. If someone can get you to pay more money for a product, that’s a good reason for them to charge more. 3 major things that affect how much a product costs. And it is the marketing stories that create the trends.

Ingredients 52

Ingredients Marketing Moisturization Social Media 52

The Beauty Brains

FEBRUARY 18, 2019

Do cosmetic products expire? Is petroleum in skin products like Aquaphor bad for you? What’s the difference between moisturizers and hydrators Beauty news How will the microplastic ban affect cosmetic products ? Do cosmetic products expire? This ingredient has been around for a long time!

Moisturization 52

Moisturization Hydration Cosmetic Products Ingredients 52

The Beauty Brains

JANUARY 15, 2020

There is no reason to be scared but unfortunately, fear-marketers have made people afraid of anything with aluminum, especially antiperspirants and products that are applied to the skin of babies. It also has no known skin toxicity so there isn’t anything to worry about. But these ingredients have been tested and they are safe.

Vitamin C 52

Vitamin C Social Media Facial Masks Ingredients 52

The Beauty Brains

MARCH 18, 2019

You’re just using products that smell worse while enjoying the experience of doing skin care less. The position to be fragrance free is a unique one in the market and it carves out a niche for their products. But it smacks a little bit of fear marketing in my opinion. Mall intercept testing 3. Fragrance screening 5.

Ingredients 52

Ingredients Skin Sensitivity Skin Types Sensitive Skin 52

The Beauty Brains

DECEMBER 24, 2019

In this study publish in the October issue of the Journal of Applied Microbiology, researchers wanted to investigate the nature and extent of microbial contamination in five categories of used cosmetic products (lipstick, lip gloss, eyeliners, mascaras and beauty blenders) and highlight the potential risk posed to consumers in the UK.

Ingredients 40

Ingredients Vitamin C Cosmetic Products Irritation 40