American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

The Beauty Brains

MAY 22, 2020

More evidence that cosmetic products in the US are not less safe than those in the EU and that cosmetic products are safe to use. Question 3 – Audio – Cyndi – Totally enamored by the chemistry behind our cosmetic products. Should I minor in business and marketing?

Cosmetic Products 40

Cosmetic Products Social Media Safety Marketing 40

The Beauty Brains

APRIL 11, 2019

You know it’s a truism in the media industry…if it bleeds it leads. Fear based news stories are preferred for news organization and stories about cosmetic products are included. Fear based news stories prey on our anxieties and in this online world, they lead to more clicks, social media shares, and advertising money.

Salon 52

Salon Ingredients Social Media Cosmetic Products 52

The Beauty Brains

FEBRUARY 18, 2019

Do cosmetic products expire? Is petroleum in skin products like Aquaphor bad for you? What’s the difference between moisturizers and hydrators Beauty news How will the microplastic ban affect cosmetic products ? Do cosmetic products expire? This ingredient has been around for a long time!

Hydration 52

Hydration Moisturization Cosmetic Products Ingredients 52

The Beauty Brains

JANUARY 15, 2020

There is no reason to be scared but unfortunately, fear-marketers have made people afraid of anything with aluminum, especially antiperspirants and products that are applied to the skin of babies. It also has no known skin toxicity so there isn’t anything to worry about. But these ingredients have been tested and they are safe.

Vitamin C 52

Vitamin C Social Media Facial Masks Ingredients 52

The Beauty Brains

MARCH 18, 2019

You’re just using products that smell worse while enjoying the experience of doing skin care less. The position to be fragrance free is a unique one in the market and it carves out a niche for their products. But it smacks a little bit of fear marketing in my opinion. Mall intercept testing 3. Fragrance screening 5.

Ingredients 52

Ingredients Skin Sensitivity Skin Types Sensitive Skin 52

The Beauty Brains

DECEMBER 24, 2019

In this study publish in the October issue of the Journal of Applied Microbiology, researchers wanted to investigate the nature and extent of microbial contamination in five categories of used cosmetic products (lipstick, lip gloss, eyeliners, mascaras and beauty blenders) and highlight the potential risk posed to consumers in the UK.

Ingredients 40

Ingredients Vitamin C Cosmetic Products Irritation 40