American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

The Beauty Brains

MAY 22, 2020

More evidence that cosmetic products in the US are not less safe than those in the EU and that cosmetic products are safe to use. Question 3 – Audio – Cyndi – Totally enamored by the chemistry behind our cosmetic products. Pro makeup artist, 53 years young. I don’t have a degree.

Cosmetic Products 40

Cosmetic Products Social Media Safety Marketing 40

The Beauty Brains

APRIL 30, 2019

I have never heard of fish scales in makeup! If fish scales and more importantly, shellfish, are indeed used cosmetics, would someone with a shellfish allergy have a reaction? Indeed fish scales are used in some makeup products. In makeup, it provides a shimmering effect in eye shadow and nail polish.

Ingredients 52

Ingredients Makeup Social Media Sun Protection 52

The Beauty Brains

DECEMBER 24, 2019

On today’s episode we’re going to be answering your beauty questions about Quality of ingredients versus price of the product? What it’s like to work in the cosmetics industry Do you have to wait after applying Vitamin C? Beauty Science News stories Is your old makeup is contaminated? Support the Beauty Brains!

Ingredients 40

Ingredients Vitamin C Cosmetic Products Irritation 40

The Beauty Brains

APRIL 11, 2019

You know it’s a truism in the media industry…if it bleeds it leads. Fear based news stories are preferred for news organization and stories about cosmetic products are included. Fear based news stories prey on our anxieties and in this online world, they lead to more clicks, social media shares, and advertising money.

Salon 52

Salon Ingredients Social Media Cosmetic Products 52

The Beauty Brains

JUNE 13, 2016

Edible ingredients are a common source of inspiration for cosmetic products and it usually takes a few years for ingredient to “catch on” in the food industry before they become popular in personal care. How does semi permanent eyebrow makeup work? She asked about things like Kale, Spirulina, and Chia seeds.

Extractions 52

Extractions Vitamin C Ingredients Permanent Makeup 52

The Beauty Brains

MAY 29, 2020

If you’re going outside, wear sunscreen. -they don’t like how it feels -they think it causes acne -they don’t like the white cast it leaves on the skin -they don’t want to mess up their makeup and -they don’t think they need it because they aren’t going to be in the sun too long. CBD meet CBG – CBG is the new CBD?

Extractions 40

Extractions Medical Grade Skincare Vitamin C Marketing 40