American Esthetician Organization

OCTOBER 11, 2023

Building a dedicated community of customers can drive brand awareness, customer loyalty, build relationships, and increase sales. Influencer marketing is a key component of effective beauty industry marketing that helps businesses build awareness, reach new customers, and promote their products to a more targeted audience.

Marketing 88

Marketing Social Media Branding Sales 88

Cosmetify

JULY 3, 2023

This involves testing different combinations and ratios to achieve the desired product attributes in case of a new product and twitching and mixing ingredients with a set base in case of existing set formulations. This includes weighing, heating, and mixing the ingredients in large-scale equipment to create the product.

Marketing 52

Marketing Innovations Ethics Branding 52

The Beauty Brains

SEPTEMBER 19, 2016

If you look at the ingredient lists for the new Beauty-Full volume products you’ll see that the shampoo is based on Sodium Laureth Sulfate and Cocamidopropyl Betaine, two very common surfactants with a bit of Guar Hydroxypropyltrimonium Chloride, which is a conditioning agent used in 2 in 1 shampoos.

Retinol 40

Retinol Ingredients Branding Marketing 40

The Beauty Brains

APRIL 11, 2019

Fear based news stories are preferred for news organization and stories about cosmetic products are included. These types of fear mongering / sales articles are all over the Internet. For a chemist it’s interesting to get more information about other people’s products. Well, I think this new wave of transparency is good.

Salon 52

Salon Ingredients Social Media Cosmetic Products 52