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Benefits passed on from personalized marketing include targeted promotion campaigns, improved customer loyalty scores, increased conversions ,higher lifetime value per customer etc. Therefore, it’s important for businesses to make sure that customers have positive experiences that will lead them down the path of loyal customerhood.
As a result, the market for natural and organic cosmetics is expected to reach $22 billion by 2024. Modern consumers, empowered by digital technologies, are now environmentally conscious and selective about the brands they support. Today, it is not just about the product; consumers also consider the company’s history.
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