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Key Takeaways Establish a strong digital presence through websites, socialmedia and email marketing. Leverage influencer partnerships and content creation to build customer engagement. Implement video marketing to draw attention from potential customers.
Today, it is not just about the product; consumers also consider the company’s history. Cosmeticproducts are expected to serve dual purposes as skincare products. Healthy and environmentally friendly alternatives that offer affordability have become a top priority. percent between 2018 and 2023.
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