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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

Beauty bloggers have become celebrities and received huge followings over the years due to skillfully made videos featuring product reviews, tips, tricks, makeup tutorials, etc., making them trusted sources for unbiased advice when it comes to deciding which cosmetics are worth investing in.

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Personal Care Manufacturers, Brands, & Trends: Catering to Shifting Consumer Preferences

Cosmetify

Furthermore, personal care product manufacturers have expanded their ranges to cater to this broader audience. They now offer everything from face cleansers, serums, and moisturizers to under-eye creams, face masks, sunscreen, and even makeup-centric skincare for women and men, with claims and certifications per trends.