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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

This allows them to build relationships with customers by providing helpful content that demonstrates how their products work. Skincare professionals have also leveraged video marketing to introduce innovative treatments and attract new patients while demonstrating what they offer.

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Personal Care Manufacturers, Brands, & Trends: Catering to Shifting Consumer Preferences

Cosmetify

Today, it is not just about the product; consumers also consider the company’s history. Cosmetic products are expected to serve dual purposes as skincare products. With the rapid growth of e-commerce, numerous innovative companies have emerged to meet consumer demands. percent between 2018 and 2023.