Consultations Marketing Partnerships 
Spa Executive
NOVEMBER 4, 2024
Catherine Warren, Vice President of Strategic Partnerships, Arch Amenities Group, Boca Raton, Florida Looking to 2025, wellness travel will be shaped by hyperpersonalization, sustainability, and the growing demand for hybrid wellness experiences. At Snowpine Lodge, eco-friendly practices are becoming a competitive differentiator.
American Esthetician Organization
OCTOBER 11, 2023
There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry.
Spa Executive
JULY 17, 2024
Catherine Warren is Vice President of Strategic Partnerships at Arch Amenities Group, a provider of comprehensive amenity management and consulting services for hotels, residential complexes, and commercial real estate. Surprises and gifts further elevate the experience, leaving guests delighted and eager to return.
My Salon Suite
AUGUST 14, 2023
From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.
Spa Executive
MARCH 13, 2024
Ignore the local market at your peril. Marketing to local customers is essential, particularly for filling off-peak times and building a loyal customer base. Engaging with the local community strengthens relationships, encourages local partnerships, and can help you attract talent, an often rare commodity. Here’s how.
My Salon Suite
FEBRUARY 3, 2023
We recommend having a tax consultant/accountant help you to ensure you are doing this correctly and get all of the benefits of your tax deductions. This way, it is easy to keep track and all you have to do is hand over your credit card statements to the tax consultant. Hairstylists and barbers may qualify for education tax credits. “If
Lipgloss and Aftershave
OCTOBER 30, 2024
Unlike large laser companies that spend millions on marketing with big events, influencer partnerships, and doctor endorsements, we avoid these costly strategies, which often contribute to significant price markups. Question Are all of your lasers good for all Fitzpatricks?
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