The Truth About 'Clean Beauty': What It Really Means for Your Skin
Enlightened Beauty
AUGUST 2, 2024
Think of it as a beauty philosophy that prioritizes your well-being over questionable ingredients. The clean beauty movement gained serious momentum in the early 2010s when savvy consumers started questioning the long, unpronounceable ingredient lists on their favorite products. This trend didn't just pop up overnight. Another myth?
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