American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88

Tools Marketing Social Media Customer Service 88

My Salon Suite

DECEMBER 19, 2023

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Loyalty Programs and Referral Incentives: Implementing a loyalty program can be a game-changer for client retention.

Social Media 96

Social Media Client Retention Client Communication Salon 96

American Esthetician Organization

OCTOBER 9, 2023

Implement email marketing strategy Email marketing is an integral part of salon marketing and a powerful tool for connecting with different target audiences. helps in prospect engagement, customer retention and revenue enhancement. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Additionally, attending events such as health fairs or sponsoring an event related to preventative health practices can also help generate new leads and build brand awareness among potential clients who would not otherwise come across this type of service.

Marketing 88

Marketing Medical Social Media Customer Service 88

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. By taking advantage of these tools, beauty business owners can focus on growing their businesses and providing the best possible experience for their clients.

Social Media 52

Social Media Marketing Management Client Retention 52

New Age Spa Institute

DECEMBER 12, 2023

Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business. Awareness and preventive measures against scams help maintain the credibility and reliability that is essential for client retention and business growth.

Ethics 40

Ethics Esthetics Legal Education 40

Lydia Sarfati

AUGUST 16, 2023

I have also gone into great detail about these important tools in my business building book, Success At Your Fingertips: How to Succeed in the Skin Care Business. Today, it’s absolutely essential that spas and salons reach out to their client base through social media on a daily basis.

Branding 98

Branding Social Media Salon Facials 98