Salon Today

FEBRUARY 25, 2025

It's Day 1 of our 2025 SALON TODAY 200 announcements and we're cheering for the salons who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.

Client Retention 89

Client Retention Salon Sustainability Innovations 89

American Esthetician Organization

NOVEMBER 26, 2024

A client who initially comes in for eyebrow waxing may feel confident enough to add underarms, legs, or a bikini wax to their appointment. This incremental revenue adds up quickly, increasing the average spend per client. This aligns with the values of modern consumers who prioritize ethical and sustainable beauty practices.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

The Studio Academy of Beauty

SEPTEMBER 26, 2023

You can specialize in niche services such as vintage hairstyling, curly hair care, or eco-friendly and sustainable practices. Being a salon owner gives you the creative freedom to shape your business according to your unique vision and values.

Customer Service 52

Customer Service Salon Client Retention Entrepreneurship 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Contribution by Jillian Wright In 2025, Jillian launched The Business of Skin : Strategies for Solo Aesthetician Success, a comprehensive guide that empowers solo aestheticians to build, scale, and sustain a thriving business by mastering financial strategies, client retention, and operational excellence.

Medical 52

Medical Skincare Branding Client Retention 52

Style Seat - Business Growth

JULY 22, 2024

Build Relationships: Strengthening Client Relationships Implementing a loyalty program is another effective way to strengthen relationships with your clients. Offering rewards for repeat visits or for purchasing salon products can enhance client retention and increase the frequency of visits.

Salon 40

Salon Social Media Client Retention Marketing 40

Style Seat - Business Growth

JULY 22, 2024

Build Relationships: Strengthening Client Relationships Implementing a loyalty program is another effective way to strengthen relationships with your clients. Offering rewards for repeat visits or for purchasing salon products can enhance client retention and increase the frequency of visits.

Salon 40

Salon Social Media Client Retention Marketing 40

New Age Spa Institute

DECEMBER 12, 2023

Educating oneself about scam prevention helps in recognizing and avoiding fraudulent activities, thereby ensuring the financial health and sustainability of the business. Awareness and preventive measures against scams help maintain the credibility and reliability that is essential for client retention and business growth.

Ethics 40

Ethics Esthetics Legal Education 40