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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. You have to ask yourself some questions: Who is your target client? Are you a master at facial treatments?

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5 Tips to Keep Your Chair Filled After The Holiday Season

My Salon Suite

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Consider incorporating services like deep conditioning treatments, color touch-ups, or styling sessions.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

A client who initially comes in for eyebrow waxing may feel confident enough to add underarms, legs, or a bikini wax to their appointment. This incremental revenue adds up quickly, increasing the average spend per client. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

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Visual Branding to Build Your Business

Lydia Sarfati

When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with the highest attention to detail. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business.

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How to Boost Your Esthetics Sales Revenue  in 2025

Lipgloss and Aftershave

If you are looking to really grow your esthetics sales revenue in 2025, here are some practical, tried-and-true examples to inspire you: February 2025 L+A Report Medi-Beauty Trends for 2025 Beauty trends for your practice from laser treatments to tinted primers! This allowed me more time to see my clients. I like Loomly.

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