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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

Get Advanced Training Regardless of how long you’ve been working as an esthetician, there is always more to learn. If you’re already an esthetician with 600 hours of training, you can come back for the remaining 300 hours to get a Master Esthetics Course diploma! You have to ask yourself some questions: Who is your target client?

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

A client who initially comes in for eyebrow waxing may feel confident enough to add underarms, legs, or a bikini wax to their appointment. This incremental revenue adds up quickly, increasing the average spend per client. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

Waxing 68
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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

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How to Boost Your Esthetics Sales Revenue  in 2025

Lipgloss and Aftershave

Read Now 8 Tips To Growing Your Esthetic Sales Revenue 1 Commit Dedicated Time to Manage the Business Nuts and Bolts Besides providing hands-on services, you need to take care of banking, bookkeeping, ordering supplies, retail management, social media, and client outreach. This allowed me more time to see my clients.

Sales 52
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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

It’s about ensuring that every client feels valued, every treatment feels personalized, and every interaction leaves a lasting impression. Now, here’s where my unique training comes into play. A strong online presence is more than just having a website or a social media account.

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How to Open Your Dream Spa in 2024: A Step-by-Step Guide

Style Seat - Business Growth

Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity. Start by identifying your ideal client persona and the channels they are most likely to use when searching for spa services.

Legal 40
article thumbnail

How to Open Your Dream Spa in 2024: A Step-by-Step Guide

Style Seat - Business Growth

Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity. Start by identifying your ideal client persona and the channels they are most likely to use when searching for spa services.

Legal 40