American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88

Tools Marketing Social Media Customer Service 88

My Salon Suite

DECEMBER 19, 2023

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Promote these packages through your social media channels, email newsletters, and within your salon space.

Social Media 96

Social Media Client Retention Client Communication Salon 96

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. Implement email marketing strategy Email marketing is an integral part of salon marketing and a powerful tool for connecting with different target audiences.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

Lydia Sarfati

AUGUST 16, 2023

I have also gone into great detail about these important tools in my business building book, Success At Your Fingertips: How to Succeed in the Skin Care Business. Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications.

Branding 98

Branding Social Media Salon Facials 98

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. By taking advantage of these tools, beauty business owners can focus on growing their businesses and providing the best possible experience for their clients.

Social Media 52

Social Media Marketing Management Client Retention 52

Maxine Drake

OCTOBER 2, 2023

With the right guidance and tools, you can transform your passion into a thriving (and profitable!) To truly thrive in your esthetics career, you need a compelling digital presence that showcases your expertise and connects with clients. A strong online presence is more than just having a website or a social media account.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52