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5 Tips to Keep Your Chair Filled After The Holiday Season

My Salon Suite

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Promote these packages through your social media channels, email newsletters, and within your salon space.

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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

You have to ask yourself some questions: Who is your target client? Are you using social media or other forms of advertising? Client Retention and Word of Mouth Awareness If you’ve followed the above steps, then you’re in great shape to start a business. This is what client retention is all about.

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A Comprehensive Marketing Guide For Salons To Get More Customers

American Esthetician Organization

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. helps in prospect engagement, customer retention and revenue enhancement.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

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Putting Your Best Face Forward 

Lydia Sarfati

But let’s be clear: While social media trends and the younger generation’s interest in skincare are exciting, it’s important to remember that skincare is not just a passing trend—it’s a timeless, essential practice. Consider Client Retention You want your client to leave feeling that true WOW factor every time.

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Visual Branding to Build Your Business

Lydia Sarfati

Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications. The visuals on your website need to be mirrored in all your social media as well. In addition, designate a link to solicit reviews, comments and feedback.

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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

To truly thrive in your esthetics career, you need a compelling digital presence that showcases your expertise and connects with clients. The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians.