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Where Clinical Meets Cutting-Edge: Discover the Power of Ingredient-Driven Skincare

Lipgloss and Aftershave

As a brand dedicated to clinical skincare education , Lira Clinical consistently delivers groundbreaking product innovation and elite professional development. From featured product coverage to immersive, hands-on events, the Lira team brings world-class expertise to estheticians and medical skincare professionals alike.

Clinic 52
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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88
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How to Open a Thriving Medical Spa

Maxine Drake

Over the last few years, Ive watched client after client go from Im thinking about opening a med spa to pulling in six figures a month in treatments they love delivering. Clients are done with social media gimmicks and overhyped skincare. These are your revenue drivers, client magnets, and reputation builders.

Medical 52
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Using Both Sides of Your Brain to Build a Successful Medical / Spa Skincare Practice

Lipgloss and Aftershave

Jillian Wright offers sage advice to medical + spa skincare professionals. The field of medical + spa skincare is as much an art as it is a science. A successful skincare professional must master the perfect balance between intuition and technique, creativity and structure, emotional intelligence and logical problem-solving.

Medical 52
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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Additionally, attending events such as health fairs or sponsoring an event related to preventative health practices can also help generate new leads and build brand awareness among potential clients who would not otherwise come across this type of service.

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Safeguarding Your Beauty Business: A Guide to Scam Prevention

New Age Spa Institute

As beauty and wellness professionals, we’re constantly dealing with transactions for cosmetics, skincare products, and managing business operations. Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business.

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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

With the right guidance and tools, you can transform your passion into a thriving (and profitable!) The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians. It’s about creating an engaging digital experience for your potential clients.