American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88

Tools Marketing Social Media Customer Service 88

My Salon Suite

DECEMBER 19, 2023

As an independent hairstylist running your own salon suite, the hustle doesn’t end when the holiday season winds down. While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts.

Social Media 96

Social Media Client Retention Client Communication Salon 96

American Esthetician Organization

OCTOBER 9, 2023

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

Marketing 88

Marketing Social Media Salon Sales 88

Style Seat - Marketing Tips

APRIL 3, 2024

Salon owners today are artists in their own right, not just in the styles they create but also in how they paint their business across the digital canvas. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story.

Tools 40

Tools Marketing Salon Social Media 40

Style Seat - Business Growth

JULY 22, 2024

Growing a successful hair salon business involves more than just excellent styling skills—it requires smart, targeted strategies to attract new clients and keep them coming back. Building strong relationships with your clients is at the heart of a thriving salon.

Salon 40

Salon Social Media Client Retention Marketing 40

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.

Marketing 52

Marketing Salon Social Media Branding 52

Lydia Sarfati

AUGUST 16, 2023

It is for this reason I have created courses on turning your salon or spa into a profit center as well as implementing what I call the Art of Recommendation to increase retail revenue. While this is beyond visual branding of logo, its sensorial impact influences the visual branding of your salon if it is incongruent with your total message.

Branding 98

Branding Social Media Salon Facials 98