American Esthetician Organization

OCTOBER 9, 2023

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

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My Salon Suite

DECEMBER 19, 2023

As an independent hairstylist running your own salon suite, the hustle doesn’t end when the holiday season winds down. While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts.

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Lydia Sarfati

AUGUST 16, 2023

It is for this reason I have created courses on turning your salon or spa into a profit center as well as implementing what I call the Art of Recommendation to increase retail revenue. While this is beyond visual branding of logo, its sensorial impact influences the visual branding of your salon if it is incongruent with your total message.

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American Esthetician Organization

OCTOBER 25, 2023

Additionally, attending events such as health fairs or sponsoring an event related to preventative health practices can also help generate new leads and build brand awareness among potential clients who would not otherwise come across this type of service.

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American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

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Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. By taking advantage of these tools, beauty business owners can focus on growing their businesses and providing the best possible experience for their clients.

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Social Media Management Marketing Client Retention 52

Maxine Drake

OCTOBER 2, 2023

The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. With the right guidance and tools, you can transform your passion into a thriving (and profitable!) Addressing challenges: Offering strategies to tackle everything from competition to client retention.

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