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A Comprehensive Marketing Guide For Salons To Get More Customers

American Esthetician Organization

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

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5 Tips to Keep Your Chair Filled After The Holiday Season

My Salon Suite

As an independent hairstylist running your own salon suite, the hustle doesn’t end when the holiday season winds down. While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts.

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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Let’s get started!

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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

We also offer a wide array of advanced courses, including salon and spa management. You have to ask yourself some questions: Who is your target client? Are you using social media or other forms of advertising? This is what client retention is all about. Why should they go to you? Where will they find you?

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

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Visual Branding to Build Your Business

Lydia Sarfati

However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications.

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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. To truly thrive in your esthetics career, you need a compelling digital presence that showcases your expertise and connects with clients. Have you ever wondered what sets top-performing spas apart from the rest?