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Where Clinical Meets Cutting-Edge: Discover the Power of Ingredient-Driven Skincare

Lipgloss and Aftershave

As a brand dedicated to clinical skincare education , Lira Clinical consistently delivers groundbreaking product innovation and elite professional development. From featured product coverage to immersive, hands-on events, the Lira team brings world-class expertise to estheticians and medical skincare professionals alike.

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Putting Your Best Face Forward 

Lydia Sarfati

I joined Gordon Miller, CEO of BeautyCast Network , on his podcast Social Beauty Makers for an insightful conversation on skincare, service, and more. It’s no surprise the skincare industry is exploding in the United States, thanks to increasing consumer awareness, advancements in product formulations, and the rise of e-commerce.

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How to Boost Your Esthetics Sales Revenue  in 2025

Lipgloss and Aftershave

4 Do What You Love Skincare professionals are rarely numbers people, so find others to handle tasks they excel at, allowing you more time with your clients so you can generate more esthetic sales revenue. If you have a question about the medical / spa skincare industry, this is your opportunity to ask a Board Certified Physician!

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

This form of digital marketing helps create a strong presence online and attract potential clients by capturing their attention with helpful information, interesting facts, stories, case studies, images, videos etc. Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa.

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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians. A quick Google search or a scroll through Instagram or Facebook can introduce potential clients to your spa, your services, and your unique approach to skincare. The results?