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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Market Your Business You’ve created a business; now you need to get the word out! Why should they go to you?

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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse.

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Are You Legally Compliant With All Your Non-Invasive Treatments

Lipgloss and Aftershave

As the medical aesthetics industry continues to evolve at a rapid pace, estheticians are faced with an ever-expanding array of treatments, devices, and modalities. Are Non-Invasive Treatments Truly Non-Invasive? Learn how to tailor treatments for maximum efficacy and client satisfaction.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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5 Tips to Keep Your Chair Filled After The Holiday Season

My Salon Suite

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Consider incorporating services like deep conditioning treatments, color touch-ups, or styling sessions.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

This incremental revenue adds up quickly, increasing the average spend per client. Improved Client Retention: Clients who experience LYCON’s gentle, effective waxing are more likely to return for their next appointment. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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51 Salon Marketing Ideas To Give You a Competitive Edge in 2023

Style Seat - Marketing Tips

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.