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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

What services are you offering, what staff do you need, what is the cost of services to you and to the client… all of these questions will make you a better business owner. Market Your Business You’ve created a business; now you need to get the word out! Marketing your business is an important step in developing an audience.

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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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A Comprehensive Marketing Guide For Salons To Get More Customers

American Esthetician Organization

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. helps in prospect engagement, customer retention and revenue enhancement.

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5 Tips to Keep Your Chair Filled After The Holiday Season

My Salon Suite

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Loyalty Programs and Referral Incentives: Implementing a loyalty program can be a game-changer for client retention.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

This incremental revenue adds up quickly, increasing the average spend per client. Improved Client Retention: Clients who experience LYCON’s gentle, effective waxing are more likely to return for their next appointment. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Are You Legally Compliant With All Your Non-Invasive Treatments

Lipgloss and Aftershave

While many of these are marketed as “non-invasive,” its essential to understand that this doesnt always mean they are without riskor that they fall within an estheticians legal scope of practice. This session is a must for professionals looking to optimize their hydrodermabrasion services.

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