American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88

Tools Marketing Social Media Customer Service 88

My Salon Suite

DECEMBER 19, 2023

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Loyalty Programs and Referral Incentives: Implementing a loyalty program can be a game-changer for client retention.

Social Media 96

Social Media Client Retention Client Communication Salon 96

Style Seat - Marketing Tips

APRIL 3, 2024

In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Here’s where the blend of creativity and technology paints a brighter future for salons willing to venture into the vast landscape of digital marketing tools. Visual content is crucial in the beauty industry.

Tools 40

Tools Marketing Salon Social Media 40

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. If you manage employees , there are several software programs out there to help make your life easier. Most importantly, you can use software to streamline your financial and payroll management.

Social Media 52

Social Media Marketing Management Client Retention 52

Style Seat - Business Growth

JULY 22, 2024

Build Relationships: Strengthening Client Relationships Implementing a loyalty program is another effective way to strengthen relationships with your clients. Offering rewards for repeat visits or for purchasing salon products can enhance client retention and increase the frequency of visits.

Salon 40

Salon Social Media Client Retention Marketing 40

Lydia Sarfati

AUGUST 16, 2023

I have also gone into great detail about these important tools in my business building book, Success At Your Fingertips: How to Succeed in the Skin Care Business. Here, we’ll look at what visual branding is, its’ marketing implications and how it impacts your clients. They also may be helpful in building your initial website.

Branding 98

Branding Social Media Salon Facials 98

Style Seat - Business Growth

JULY 23, 2024

Treat it as a valuable tool for guiding your decision-making and keeping your team aligned with your overall vision and goals. Obtain necessary equipment and spa supplies Equipping your spa with the right tools and supplies is essential for providing top-notch services and creating a luxurious atmosphere.

Legal 40

Legal Customer Service Sanitation Marketing 40