American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88

Tools Marketing Social Media Salon 88

My Salon Suite

DECEMBER 19, 2023

While the festive period can bring a surge of clients through your doors, maintaining a steady flow throughout the year requires strategic planning and client retention efforts. Loyalty Programs and Referral Incentives: Implementing a loyalty program can be a game-changer for client retention.

Social Media 98

Social Media Client Retention Client Communication Salon 98

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. If you manage employees , there are several software programs out there to help make your life easier. Most importantly, you can use software to streamline your financial and payroll management.

Social Media 52

Social Media Management Marketing Client Retention 52

New Age Spa Institute

DECEMBER 12, 2023

As beauty and wellness professionals, we’re constantly dealing with transactions for cosmetics, skincare products, and managing business operations. Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business.

Ethics 40

Ethics Esthetics Legal Education 40

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. Leadership Excellence: Beyond Managing a Team In our world of esthetics, leadership goes beyond just overseeing a team. Now, here’s where my unique training comes into play.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

Lydia Sarfati

AUGUST 16, 2023

I have also gone into great detail about these important tools in my business building book, Success At Your Fingertips: How to Succeed in the Skin Care Business. Here, we’ll look at what visual branding is, its’ marketing implications and how it impacts your clients. They also may be helpful in building your initial website.

Branding 98

Branding Social Media Salon Facials 98