Visual Branding to Build Your Business
Lydia Sarfati
AUGUST 16, 2023
In academic research , visual branding is also referred to as visual brand identity (VBI) with the visual branding elements such as size, shape, color, texture and graphics referred to in the legal term, trade dress. However, it is not just these elements alone that make for an impactful and lasting relationship with the consumer and client.
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