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2025 SALON TODAY 200: Environmental Sustainability and Client Retention and Referral

Salon Today

It's Day 1 of our 2025 SALON TODAY 200 announcements and we're cheering for the salons who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

For decades, LYCON has been recognized as a leader in the professional waxing industry, setting itself apart with innovative formulations, luxurious ingredients, and unwavering dedication to excellence. Clients leave their appointments feeling refreshed and confident, without the annoyance of leftover wax on their skin.

Waxing 68
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Using Both Sides of Your Brain to Build a Successful Medical / Spa Skincare Practice

Lipgloss and Aftershave

Its about more than just keeping things organizedits about building a dependable backbone for your business that allows you to show up for your clients with confidence and consistency. The right brain helps you empathize with your clients, creating personalized experiences that foster trust and loyalty.

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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

By building, leading, and nurturing them with intention and care, you set the foundation for sustained success and growth. This fear can deter estheticians from exploring new techniques or offering innovative treatments. Addressing challenges: Offering strategies to tackle everything from competition to client retention.