Salon Today

FEBRUARY 25, 2025

It's Day 1 of our 2025 SALON TODAY 200 announcements and we're cheering for the salons who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.

Client Retention 89

Client Retention Salon Sustainability Innovations 89

American Esthetician Organization

NOVEMBER 26, 2024

For decades, LYCON has been recognized as a leader in the professional waxing industry, setting itself apart with innovative formulations, luxurious ingredients, and unwavering dedication to excellence. Clients leave their appointments feeling refreshed and confident, without the annoyance of leftover wax on their skin.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

American Esthetician Organization

OCTOBER 9, 2023

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

Marketing 88

Marketing Social Media Salon Sales 88

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.

Marketing 52

Marketing Salon Social Media Branding 52

Maxine Drake

OCTOBER 2, 2023

The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. This fear can deter estheticians from exploring new techniques or offering innovative treatments. If you’ve ever felt lost trying to figure out how to run your spa or salon effectively, you’re not alone.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52