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2025 SALON TODAY 200: Environmental Sustainability and Client Retention and Referral

Salon Today

It's Day 1 of our 2025 SALON TODAY 200 announcements and we're cheering for the salons who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

For decades, LYCON has been recognized as a leader in the professional waxing industry, setting itself apart with innovative formulations, luxurious ingredients, and unwavering dedication to excellence. Clients leave their appointments feeling refreshed and confident, without the annoyance of leftover wax on their skin.

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Are You Legally Compliant With All Your Non-Invasive Treatments

Lipgloss and Aftershave

These expert-led discussions will be held at Classroom 3D02 and offer a deep dive into innovative esthetic techniques. Attendees can explore the latest innovations in hydrodermabrasion, laser technologies, and non-invasive esthetic treatments.

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Next-Generation Chemical Peels

Les Nouvelles Esthetics & Spa

By Dr. Jennifer Linder, MD, FAAD The aesthetics industry continues to evolve with new treatment devices and ingredients introduced regularly; however, chemical peel innovation has stalled. Traditional chemical peels utilize high percentages of caustic acids at a low pH to exfoliate and initiate the wound healing response.

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11 Reasons Why Beauty Professionals Should Embrace the Practice of Kobido Massage Japan’s Legacy of Holistic Beauty

New Age Spa Institute

In today’s fast-paced beauty industry, Kobido stands as a bridge between ancient wisdom and contemporary innovation. It provides an in-depth knowledge of facial anatomy, empowering them to address their client’s needs holistically. Embracing Kobido offers beauty professionals an unparalleled advantage.

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Using Both Sides of Your Brain to Build a Successful Medical / Spa Skincare Practice

Lipgloss and Aftershave

Its about more than just keeping things organizedits about building a dependable backbone for your business that allows you to show up for your clients with confidence and consistency. The right brain helps you empathize with your clients, creating personalized experiences that foster trust and loyalty.

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A Comprehensive Marketing Guide For Salons To Get More Customers

American Esthetician Organization

Salon Advertising and Promotional Ideas Get your salon’s message across and capture new customers with innovative promotional tactics! Run targeted social media ads is a simple yet powerful marketing strategy for salons to get more customers.