Client Retention Esthetician Skincare 
Lipgloss and Aftershave
APRIL 10, 2025
As a brand dedicated to clinical skincare education , Lira Clinical consistently delivers groundbreaking product innovation and elite professional development. From featured product coverage to immersive, hands-on events, the Lira team brings world-class expertise to estheticians and medical skincare professionals alike.
Maxine Drake
APRIL 10, 2025
When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isnt? It can cost you clients, credibility, and compliance. Clients are done with social media gimmicks and overhyped skincare. And that confusion? They want real results.
Lipgloss and Aftershave
MARCH 5, 2025
As the medical aesthetics industry continues to evolve at a rapid pace, estheticians are faced with an ever-expanding array of treatments, devices, and modalities. Every state has specific regulations defining what estheticians can and cannot do, making it their responsibility to stay informed and compliant.
American Esthetician Organization
OCTOBER 20, 2023
LoyalZoo is an affordable platform designed specifically for coffee shops, cafes, restaurants and similar businesses – making it perfect for independent retailers like a salon owner or esthetician. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse.
Maxine Drake
OCTOBER 2, 2023
They have a trick up their sleeve – an esthetician coach. And why is it the game-changer for so many successful estheticians? The Solo Esthetician’s Journey Stepping into the world of esthetics as a solo entrepreneur is no small feat. Mastering the Business Side of Esthetics Being an esthetician is an art and a science.
Lydia Sarfati
SEPTEMBER 8, 2024
I joined Gordon Miller, CEO of BeautyCast Network , on his podcast Social Beauty Makers for an insightful conversation on skincare, service, and more. It’s no surprise the skincare industry is exploding in the United States, thanks to increasing consumer awareness, advancements in product formulations, and the rise of e-commerce.
American Esthetician Organization
OCTOBER 25, 2023
This form of digital marketing helps create a strong presence online and attract potential clients by capturing their attention with helpful information, interesting facts, stories, case studies, images, videos etc. It also involves developing a user friendly website with useful information and easy navigation for customers.
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