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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. We also offer a wide array of advanced courses, including salon and spa management.

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A Comprehensive Marketing Guide For Salons To Get More Customers

American Esthetician Organization

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Let’s get started!

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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner

Maxine Drake

They have a trick up their sleeve – an esthetician coach. The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. And why is it the game-changer for so many successful estheticians? Have you ever wondered what sets top-performing spas apart from the rest?

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Visual Branding to Build Your Business

Lydia Sarfati

However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. While this is beyond visual branding of logo, its sensorial impact influences the visual branding of your salon if it is incongruent with your total message.

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Software to Grow Your Beauty Business Online

Maxine Drake

Quickbooks has evolved to help service providers like spas and salons simplify their cash drawer and make tax time easier. Email Marketing Email Marketing software like Active Campaign or ConvertKit helps you stay in touch with your potential clients, and current client lists. Join the Esthetician Inner Circle.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Furthermore, offering loyalty programs or special offers encourage customers to come back again-year after year -which enhances client retention rates significantly. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.